• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Market Analysis, Case Studies, Feasibility Studies, Project Implementation, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Land, Agriculture, and Alternative Investing

    Skills you'll gain: Wealth Management, Estate Planning, Portfolio Management, Real Estate, Investments, Financial Industry Regulatory Authorities, Commercial Real Estate, Regulatory Compliance, Asset Management, Tax Planning, Finance, Risk Management, Return On Investment, Financial Analysis, Business Strategies, Strategic Planning, Business, Data Management, Financial Statements, Failure Analysis

    4
    Rating, 4 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Master Class for Corporate Entrepreneurs

    Skills you'll gain: Proposal Development, Innovation, Market Opportunities, Entrepreneurship, Business Modeling, New Business Development, Corporate Strategy, Corporate Finance, New Product Development, Strategic Thinking, Business Strategy, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Pay Per Click Advertising, Promotional Strategies, Analysis, Sales Pipelines, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Budget Management, Content Creation, Return On Investment, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Data Driven Manager

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Analysis, Probability Distribution, Statistical Software, Statistics, Statistical Analysis, Estimation, R (Software), Data Visualization, Risk Analysis, Probability, Statistical Methods, R Programming, Return On Investment, Probability & Statistics, Problem Solving

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Data Augmented Technology Assisted Medical Decision Making

    Skills you'll gain: Healthcare Ethics, Diagnostic Tests, Statistical Methods, Patient Communication, Health Care Procedure and Regulation, Clinical Research, Model Evaluation, Data Ethics, Healthcare Industry Knowledge, Probability & Statistics, Health Technology, Clinical Assessment, Health Informatics, Medical Equipment and Technology, Responsible AI, Applied Machine Learning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Health Disparities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Business Analysis: Preparation Exam for ECBA Certification

    Skills you'll gain: Business Analysis, Process Analysis, Business Requirements, Business Process Modeling, Needs Assessment, Requirements Management, Ethical Standards And Conduct, Prioritization, Stakeholder Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Nutrition Hot Topics and Controversies

    Skills you'll gain: Nutrition Education, Nutrition and Diet, Patient Education And Counseling, Clinical Nutrition, Food Quality Assurance And Control, Scientific Methods, Medical Science and Research, Life Sciences

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    Introduction to Psychology

    Skills you'll gain: Human Development, Psychology, Mental Health Diseases and Disorders, Child Development, Human Learning, Stress Management, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Arm

    Getting Started with Machine Learning at the Edge on Arm

    Skills you'll gain: Embedded Systems, Tensorflow, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Machine Learning Algorithms, Convolutional Neural Networks, Computer Vision, Deep Learning, Image Analysis, Machine Learning, Model Deployment, Model Evaluation, Performance Tuning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Empresas familiares

    Skills you'll gain: Financial Analysis, Case Studies, Entrepreneurship, Financial Statements, Human Resources Management and Planning, New Product Development, Market Share, Marketing Strategies, Business Development, Business Management, Business, Business Strategies, Organizational Structure, Recruitment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…229230231…374

In summary, here are 10 of our most popular market research courses

  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • Land, Agriculture, and Alternative Investing: University of Illinois Urbana-Champaign
  • Master Class for Corporate Entrepreneurs: University of Maryland, College Park
  • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare
  • The Data Driven Manager: University of Colorado Boulder
  • Data Augmented Technology Assisted Medical Decision Making : University of Michigan
  • Business Analysis: Preparation Exam for ECBA Certification: SkillUp
  • Nutrition Hot Topics and Controversies: National Academy of Sports Medicine
  • Introduction to Psychology: National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok