Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience
Beginner · Specialization · 3 - 6 Months

Sciences Po
Skills you'll gain: Social Sciences, Data Governance, Political Sciences, Governance, Data Literacy, Public Administration, Digital Transformation, Policy Analysis, Data Analysis, Big Data, Algorithms, Data Ethics, Computing Platforms, Personally Identifiable Information, Information Privacy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Literacy, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Pandas (Python Package), Data Wrangling, Data Cleansing, Data Preprocessing, Data-Driven Decision-Making, Business Analytics, Exploratory Data Analysis, Matplotlib, Machine Learning
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Experimentation, Statistical Analysis, Statistical Methods, Variance Analysis, Data Analysis, Sample Size Determination, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Search Engine Optimization, Web Analytics, Semantic Web, Performance Metric, Digital Marketing, Algorithms, Personalized Service, Text Mining, User Feedback, Natural Language Processing, User Research, Data Structures
Intermediate · Course · 3 - 6 Months
University of Michigan
Skills you'll gain: PostgreSQL, JSON, Text Mining, Database Systems, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming
Intermediate · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Leadership Development, Business Leadership, Agile Methodology, Analytics, Leadership Studies, Organizational Leadership, Data Analysis, Organizational Structure, Leadership and Management, Organizational Change, Big Data, Agile Product Development, Team Leadership, Data Management, Critical Thinking
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Google Sheets, Spreadsheet Software, Data Import/Export, Data Analysis Software, Data Presentation, Data Analysis, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Fundação Lemann
Skills you'll gain: Blended Learning, Pedagogy, Digital pedagogy, Differentiated Instruction, Student Engagement, Data Analysis, Instructional Strategies, Mathematics Education, Learning Strategies, Performance Analysis, Performance Reporting
Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Data Analysis Expressions (DAX), Data Analysis, Data Integration, Organizational Skills, Data Management
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Management, Data Integrity, Practice Management Software, Health Information Management, Data Quality, Health Informatics, Medical Records, Electronic Medical Record, Health Care, Patient Registration, Clinical Documentation, Data Security, Computerized Physician Order Entry, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours