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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism

    4.9
    Rating, 4.9 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Organizational Concepts and Language

    Skills you'll gain: Business Analytics, Business Analysis, Business Strategy, Accounting, Organizational Structure, Organizational Strategy, Strategic Communication, Business Communication, Marketing, Financial Accounting, Marketing Strategies, Innovation, Product Lifecycle Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Financial Leadership in Hospitality

    Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Budget Management, Performance Measurement, Budgeting, Hotel Operations, Financial Analysis, Financial Forecasting, Variance Analysis, Forecasting, Financial Management, Business Relationship Management, Finance, Leadership

    5
    Rating, 5 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    The Business Intelligence (BI) Analyst Capstone Project

    Skills you'll gain: Presentations, Business Intelligence, Dashboard, Tableau Software, IBM Cognos Analytics, Statistical Analysis, Business Analytics, Data Analysis, Looker (Software), Regression Analysis, Data Visualization, PostgreSQL, Interactive Data Visualization, Pivot Tables And Charts, Data Visualization Software, Data Cleansing, Microsoft Excel, SQL, Data Preprocessing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Options: Exploring a New Career

    Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Practice Exam for AIPMM Certified Product Manager (CPM)

    Skills you'll gain: Test Planning, Registration, Product Management, Product Lifecycle Management, Product Development, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    59 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Productivity Software, Performance Analysis, Financial Management, Financial Data, Administrative Support, Sales Process, Account Strategy, Customer Relationship Management (CRM) Software, Data Analysis, Account Management, Customer Service, Microsoft Copilot, Content Management, Microsoft 365, Relationship Building, Consultative Approaches, Solution Selling, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Use Tableau for Your Data Science Workflow

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Tableau Software, Data Ethics, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Heat Maps, Data Analysis, Descriptive Analytics, Geospatial Information and Technology, Histogram, Analytical Skills, Application Deployment, Network Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • The Role of the Media : IESE Business School
  • Organizational Concepts and Language: University of Illinois Urbana-Champaign
  • Create an Email Autoresponder Using Mailchimp: Coursera
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Financial Leadership in Hospitality: Starweaver
  • The Business Intelligence (BI) Analyst Capstone Project: SkillUp
  • Career Options: Exploring a New Career: Kennesaw State University
  • Improve your productivity and performance with Canva: Coursera
  • Practice Exam for AIPMM Certified Product Manager (CPM): SkillUp
  • Microsoft Account Manager with Generative AI: Microsoft

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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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