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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Uso de datos en las organizaciones del S.XXI

    Skills you'll gain: Data Collection, Business Intelligence, Data-Driven Decision-Making, Data Strategy, Data Analysis, Business Analytics, Data Ethics, Analytics, Big Data, Small Data, Diversity and Inclusion, Organizational Effectiveness, Data Quality, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Mining Methods

    Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Machine Learning Methods, Supervised Learning, Classification Algorithms, Decision Tree Learning, Big Data, Data Science, Machine Learning Algorithms, Exploratory Data Analysis, Data Analysis, Analysis, Statistical Analysis, Machine Learning, Algorithms, Artificial Neural Networks, Model Evaluation

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    67 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    ServiceNow Basics: IT Automation & AI-Powered Workflows

    Skills you'll gain: ServiceNow, AI Workflows, Workflow Management, IT Service Management, Digital Transformation, Business Process Automation, Automation, Service Management, Technical Support and Services, Operational Efficiency, Predictive Modeling, Incident Management, Event Monitoring, Change Management, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Identifying Patient Populations

    Skills you'll gain: Data Manipulation, Bioinformatics, Informatics, Data Processing, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Patient Evaluation, Model Evaluation, Machine Learning Algorithms, Data Validation, Performance Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 2

    Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Develop and Maintain a Healthy Talent Pipeline

    Skills you'll gain: Talent Pipelining, Talent Management, Employee Engagement, Employee Retention, Talent Acquisition, Human Resources, Human Resource Strategy, Talent Sourcing, Talent Recruitment, Workforce Development, People Development, Recruitment, HR Tech, Applicant Tracking Systems, Strategic Sourcing, Leadership, Diversity and Inclusion, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados para Workforce Management

    Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Digital Transformation, Human Resources, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    78 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Erstelle einen Instagram Business Account

    Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Advertising, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Python: de cero a analista de datos

    Skills you'll gain: Exploratory Data Analysis, Matplotlib, Pandas (Python Package), NumPy, Extract, Transform, Load, Time Series Analysis and Forecasting, Data Analysis, Data Visualization Software, Package and Software Management, Data Science, Python Programming, Jupyter, Statistical Analysis, Graphing, Data Import/Export, Data Manipulation, Data Structures, Ubuntu, Computational Thinking, Mac OS

    4.1
    Rating, 4.1 out of 5 stars
    ·
    80 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Discover all the features of ZOOM

    Skills you'll gain: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Uso de datos en las organizaciones del S.XXI: Banco Interamericano de Desarrollo
  • Data Mining Methods: University of Colorado Boulder
  • ServiceNow Basics: IT Automation & AI-Powered Workflows: Coursera
  • Identifying Patient Populations: University of Colorado System
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
  • How to Develop and Maintain a Healthy Talent Pipeline: Coursera
  • Análise de Dados para Workforce Management: Fundação Instituto de Administração
  • Erstelle einen Instagram Business Account: Coursera
  • Advanced Visualizations using Tableau: University of Colorado Boulder
  • Storytelling / Re-brand your Brand: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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