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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    490 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Social Media Marketing, Content Creation, Online Advertising, Storytelling, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Video Editing, Video Production, Social Media Content, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics

    Skills you'll gain: Data Presentation, Data Storytelling, Presentations, Data Cleansing, Data Visualization, Rmarkdown, Data-Driven Decision-Making, Data Validation, Data Ethics, Analytical Skills, Interactive Data Visualization, Dashboard, Spreadsheet Software, Ggplot2, SQL, Data Literacy, Data Collection, Sampling (Statistics), Data Analysis, Google Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    330 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Applied Data Analytics

    Skills you'll gain: Power BI, Data Visualization, Data Analysis Expressions (DAX), Matplotlib, Plotly, Data Analysis, Exploratory Data Analysis, Seaborn, SQL, Pandas (Python Package), Probability & Statistics, Regression Analysis, Machine Learning, Statistical Hypothesis Testing, Python Programming, Data Transformation, Feature Engineering, Data Integration, NumPy, Web Scraping

    4.2
    Rating, 4.2 out of 5 stars
    ·
    26 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Marketing, Marketing Channel, Product Strategy, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Branding, Integrated Marketing Communications, Cross-Channel Marketing, Communication Planning, Advertising, Media Planning, Product Lifecycle Management, Revenue Management, Consumer Behaviour, Digital Media Strategy, Retail Store Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    470 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Introduction to Business Analytics

    Skills you'll gain: Data Literacy, Tableau Software, Business Analysis, Business Process, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Project Management, Data Presentation, Descriptive Analytics, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    496 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Automation, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Advanced Analytics, Applied Machine Learning, Process Mapping, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Marketing Channel, Digital Advertising, Digital Marketing, Marketing Analytics, Performance marketing, Web Analytics, Cross-Channel Marketing, Google Analytics, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Resource Allocation, Excel Macros, Business Analytics, Decision Making, Risk Analysis, Simulation and Simulation Software, Business Process Modeling, Microsoft Excel, Strategic Decision-Making, Data Modeling, Business Modeling, Analysis, Data-Driven Decision-Making, Excel Formulas, Business, Spreadsheet Software, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introducción al Marketing: University of Pennsylvania
  • The Marketing Plan: IE Business School
  • Marketing with TikTok: Aptly
  • Google Data Analytics: Google
  • Applied Data Analytics: Edureka
  • Marketing Mix Fundamentals: IE Business School
  • Leadership Through Marketing: Northwestern University
  • Introduction to Business Analytics: Tableau Learning Partner
  • Multichannel Content Marketing: Adobe
  • Analytics Project Ideation: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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