Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

National Taiwan University
Skills you'll gain: Web Scraping, Plot (Graphics), Machine Learning, Business Mathematics, Operations Research, Business Analytics, Business Economics, Python Programming, Computational Thinking, User Interface (UI) Design, Computer Programming, Object Oriented Programming (OOP)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Operational Performance Management, Lean Methodologies, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Business Marketing, Online Advertising, Small Business Accounting, User Accounts, Driving engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Manufacturing Processes, Automation, Internet Of Things, Manufacturing Standards, Quality Assurance, Manufacturing Operations, Construction Inspection, Process Control, Product Testing, Materials science, Big Data
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Inside Sales, Generative AI Agents, AI Personalization, Email Automation, Sales Development, Sales Process, Sales Enablement, Sales Strategy, Prompt Engineering, ChatGPT, Anthropic Claude, AI Enablement, Content Performance Analysis, Customer Relationship Management (CRM) Software, Automation, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Databricks, Apache Spark, MLOps (Machine Learning Operations), Microsoft Azure, Big Data, Data Processing, Deep Learning, Data Transformation, Model Deployment, Machine Learning Software, Model Evaluation, Machine Learning, Distributed Computing, Exploratory Data Analysis, Regression Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Data Presentation, Data Storytelling, Predictive Modeling, Data Visualization Software, Data Synthesis, Spreadsheet Software, Microsoft Copilot, Excel Formulas, Dashboard, Predictive Analytics, Data Analysis, Report Writing, Data-Driven Decision-Making, Forecasting, Prompt Engineering, Data Manipulation, Data Transformation, Trend Analysis, Data Cleansing
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Data Presentation, Color Theory, Graphic and Visual Design, Data Visualization, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Design Elements And Principles, Plot (Graphics), Data Literacy, Heat Maps, Computer Displays, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Mapping, Display Devices
Intermediate · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: AI Personalization, Business Process
Beginner · Specialization · 1 - 3 Months