• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Tableau Data Analyst Certification Preparation

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Data Visualization, Interactive Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Data Presentation, Data Analysis Expressions (DAX), Data Quality, Data Transformation, Data Preprocessing, Data Import/Export, Data Integration, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Digital health

    Skills you'll gain: Health Technology, Telehealth, Health Disparities, Health Informatics, Health Care, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Public Health, Epidemiology, Big Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    264 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Differential Calculus through Data and Modeling

    Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Mathematical Software, Engineering Calculations, Linear Algebra, Trigonometry, Operations Research, Data Analysis, Graphical Tools, Derivatives, Mathematical Theory & Analysis, Geometry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    389 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'entrepreneuriat social : de l'envie au projet

    Skills you'll gain: Social Impact, Entrepreneurship, Value Propositions, Business Modeling, Sustainable Development, Needs Assessment, Community Development, Business Planning, New Business Development, Innovation, Environmental Social And Corporate Governance (ESG), Professional Networking, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    193 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Data Visualization

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Data Presentation, Power BI, Data Ethics, Dashboard, Data Modeling, Data Governance, Extract, Transform, Load, Data Visualization, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Data Architecture, Data Cleansing, Data Transformation, Database Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    169 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Data Integrity, Data Literacy, Data Analysis, Tableau Software, Stakeholder Communications, Responsible AI, Small Data, Decision Making, Stakeholder Analysis, Sampling (Statistics), Key Performance Indicators (KPIs), Probability & Statistics, Big Data, Data Sharing, Spreadsheet Software, Verbal Communication Skills, Solution Design, Root Cause Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    3.6
    Rating, 3.6 out of 5 stars
    ·
    596 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain in Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Transportation, Supply Chain, and Logistics, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Supply Chain Systems, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Practical Data Science for Data Analysts

    Skills you'll gain: Classification Algorithms, Data Preprocessing, Feature Engineering, Model Evaluation, Data Import/Export, Matplotlib, Data Science, Regression Analysis, Financial Data, Data Analysis, Exploratory Data Analysis, Business Analytics, Data Cleansing, Pandas (Python Package), Machine Learning Algorithms, Statistical Visualization, Financial Analysis, Statistical Modeling, Statistical Analysis, Predictive Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain and Business

    Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Corporate Sustainability, Business, Business Modeling, Business Strategy, Emerging Technologies, New Business Development, Innovation, Organizational Structure, Cyber Governance, Business Technologies, Data Governance, Executive Presence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    426 reviews

    Mixed · Course · 1 - 3 Months

1…182183184…454

In summary, here are 10 of our most popular marketing analytics courses

  • Tableau Data Analyst Certification Preparation: SkillUp
  • Introduction to Digital health: Imperial College London
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • Differential Calculus through Data and Modeling: Johns Hopkins University
  • L'entrepreneuriat social : de l'envie au projet: ESSEC Business School
  • Microsoft Data Visualization: Microsoft
  • Google Data-Driven Decision Making: Google
  • Designing, Running, and Analyzing Experiments: University of California San Diego
  • Web3 and Blockchain in Global Commerce: INSEAD
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok