• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Issues in Supply Chain Management

    Skills you'll gain: Food and Beverage, Supply Chain, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply Chain Systems, Sustainable Development, Environmental Issue, International Relations, Economics, Market Dynamics, Supply And Demand, Technology Solutions, Regulatory Requirements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Python for Data Science

    Skills you'll gain: Feature Engineering, Data Wrangling, Exploratory Data Analysis, Matplotlib, Statistical Analysis, Data Preprocessing, Seaborn, Data Science, Data Visualization Software, Data Manipulation, Data Cleansing, Data Analysis, Pandas (Python Package), Statistics, Business Analytics, Jupyter, Data Transformation, Descriptive Statistics, Correlation Analysis, Statistical Hypothesis Testing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Emotional Intelligence in Leadership

    Skills you'll gain: Emotional Intelligence, Conflict Management, Empathy, Leadership Development, Personal Development, Leadership, Self-Awareness, Professional Development, Adaptability, Relationship Building, Team Management, Communication, Active Listening, Stress Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Compromiso del paciente: resultados clínicos satisfactorios

    Skills you'll gain: Patient-centered Care, Clinical Leadership, Patient Safety, Patient Education And Counseling, Healthcare Ethics, Patient Communication, Care Management, Health Care, Clinical Practices, Preventative Care, Health Care Administration, Care Coordination, Health Education, Continuous Quality Improvement (CQI), Health Disparities, Professionalism, Clinical Research, Collaboration, Health Promotion, Clinical Nutrition

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Bases de Inteligencia Artificial para Todos

    Skills you'll gain: Computer Vision, Dashboard, IBM Cloud, Responsible AI, Artificial Intelligence, Data Ethics, Image Analysis, ChatGPT, Cloud Computing, Pandas (Python Package), Business Workflow Analysis, Data Manipulation, No-Code Development, Context Management, Artificial Neural Networks, Cloud Applications, AI Workflows, Cloud Deployment, Application Programming Interface (API), WordPress

    4.7
    Rating, 4.7 out of 5 stars
    ·
    448 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Financial Modeling & Valuation: Analyze & Forecast

    Skills you'll gain: Financial Modeling, Revenue Forecasting, Working Capital, Cash Flows, Business Valuation, Financial Forecasting, Expense Management, Financial Data, Cash Flow Forecasting, Operating Expense, Depreciation, Financial Analysis, Financial Statements, Asset Management, Revenue Management, Business Metrics, Capital Expenditure, Income Statement, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Business Planning, Customer Insights, Value Propositions, Target Market, Customer Relationship Management, Product Development, Innovation, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    N

    Novartis

    Representation in Clinical Trials

    Skills you'll gain: Health Disparities, Health Equity, Diversity Training, Clinical Trials, Clinical Research, Diversity Awareness, Clinical Research Ethics, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Medical Science and Research, Cultural Sensitivity, Informed Consent, Social Determinants Of Health, Healthcare Ethics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    S

    Stanford University

    Giving 2.0: The MOOC

    Skills you'll gain: Philanthropy, Fundraising, Resource Utilization, Social Impact, Community Development, Program Evaluation, Lifelong Learning, Collaboration, Strategic Decision-Making, Professional Networking, Social Media, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    209 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI-Powered Solutions for Modern Healthcare

    Skills you'll gain: Healthcare Project Management, Clinical Documentation, Generative AI, Responsible AI, Resource Utilization, Patient Flow, Lean Methodologies, Operational Efficiency, Data Ethics, Operations Management, Health Care Procedure and Regulation, Informed Consent, Project Risk Management, Performance Metric, Continuous Improvement Process, Medical Privacy, AI Security, Healthcare Ethics, Generative AI Agents, Health Informatics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    71 reviews

    Intermediate · Specialization · 3 - 6 Months

1…178179180…373

In summary, here are 10 of our most popular market research courses

  • Issues in Supply Chain Management: University of Illinois Urbana-Champaign
  • Python for Data Science: Fractal Analytics
  • Emotional Intelligence in Leadership: Coursera
  • Compromiso del paciente: resultados clínicos satisfactorios: Tecnológico de Monterrey
  • Bases de Inteligencia Artificial para Todos: IBM
  • Fundamentals of Business Management : Board Infinity
  • Financial Modeling & Valuation: Analyze & Forecast: EDUCBA
  • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
  • 市场营销概论 (中文版): University of Pennsylvania
  • Representation in Clinical Trials: Novartis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok