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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow

    4.5
    Rating, 4.5 out of 5 stars
    ·
    330 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Moneyball and Beyond

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    519 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Promote the Ethical Use of Data-Driven Technologies

    Skills you'll gain: Data Ethics, Responsible AI, Emerging Technologies, Business Ethics, Ethical Standards And Conduct, Big Data, Information Privacy, Personally Identifiable Information, Artificial Intelligence, Diversity and Inclusion, Decision Making, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    290 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Business Ethics, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management, Environment and Resource Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    262 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Problem Solving, Communication, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
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    369 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Data Skills for Excel Professionals

    Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Extract, Transform, Load, Consolidation, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Manipulation, Data Cleansing, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    191 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Informed Clinical Decision Making using Deep Learning

    Skills you'll gain: Deep Learning, Model Evaluation, Data Ethics, Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, AI Security, Electronic Medical Record, Responsible AI, Data Mining, Precision Medicine, Analytics, Recurrent Neural Networks (RNNs), Data Preprocessing, Machine Learning, Autoencoders

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Beneficios y características de las redes sociales más significativas

    Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Cross-Channel Marketing, Business Strategies, Customer Engagement, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    989 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    CBAP Certification Business Analysis Training

    Skills you'll gain: Requirements Management, Project Management, Risk Management, Project Planning, Data Visualization, Agile Project Management, Microsoft Excel, Solution Design, Cost Management, Project Management Office (PMO), Business Analysis, Excel Formulas, Requirements Elicitation, Stakeholder Management, Scope Management, Pivot Tables And Charts, Dashboard, Business Analytics, Data Analysis, Data Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Create Machine Learning Models in Microsoft Azure: Microsoft
  • Moneyball and Beyond: University of Michigan
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • Splunk Search Expert: Splunk Inc.
  • Promote the Ethical Use of Data-Driven Technologies: CertNexus
  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • Data Scientist Career Guide and Interview Preparation: IBM
  • Data Skills for Excel Professionals: Corporate Finance Institute
  • Informed Clinical Decision Making using Deep Learning: University of Glasgow
  • Beneficios y características de las redes sociales más significativas: Tecnológico de Monterrey

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Market (economics) (28)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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