Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication
Mixed · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Visual Basic (Programming Language), Productivity Software, Debugging, Automation, Strategic Decision-Making, Programming Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
Beginner · Course · 1 - 4 Weeks

Erasmus University Rotterdam
Skills you'll gain: Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Case Studies
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Service Level, Database Management, Acceptance Testing, Software Engineering, Web Applications, Performance Testing, Scalability, Microservices, Software Architecture, Data Architecture, Distributed Computing, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Prototyping, Predictive Modeling, Big Data
Build toward a degree
Advanced · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Analytics, Consumer Behaviour, Data Analysis, Customer Relationship Management, Advertising Campaigns
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Data Modeling, Business Mathematics, Process Optimization, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Linear Algebra, Spreadsheet Software, Graphing
Beginner · Course · 1 - 4 Weeks

Intel
Skills you'll gain: Artificial Intelligence, AI Enablement, Discussion Facilitation, Company, Product, and Service Knowledge, Responsible AI, Machine Learning, Data Analysis, Business Research, B2B Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Matplotlib, Plotly, Data Ethics, Data Visualization, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Analysis, Scikit Learn (Machine Learning Library), Jupyter, Python Programming, Machine Learning, Model Evaluation
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming
Mixed · Course · 1 - 3 Months