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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurship, Solution Design, Financial Management, Marketing Strategies, Innovation, Marketing, Business Development, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Applications of Hypothesis Testing and Confidence Interval Estimation

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

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    Status: Free Trial
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    E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation

    4.7
    Rating, 4.7 out of 5 stars
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    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Precalculus: Relations and Functions

    Skills you'll gain: Graphing, Data Analysis, R (Software), General Mathematics, Mathematical Modeling, Algebra, Applied Mathematics, Calculus

    4.7
    Rating, 4.7 out of 5 stars
    ·
    223 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

    4.7
    Rating, 4.7 out of 5 stars
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    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    E

    EDUCBA

    Financial Modeling & Valuation with Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Working Capital, Cash Flows, Spreadsheet Software, Income Statement, Financial Analysis, Financial Accounting, Revenue Recognition, Business Valuation, Generally Accepted Accounting Principles (GAAP), Business Reporting, Balance Sheet, Data Visualization, Capital Expenditure, Accounts Receivable, Financial Modeling, Finance, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
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    115 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    M

    Microsoft

    Generative AI for Data Science

    Skills you'll gain: Generative AI, Large Language Modeling, Data Ethics, Transfer Learning, Prompt Engineering, Responsible AI, Feature Engineering, Model Deployment, AI Security, Advertising, Marketing, Information Privacy

    4.6
    Rating, 4.6 out of 5 stars
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    26 reviews

    Intermediate · Course · 1 - 3 Months

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    E

    Erasmus University Rotterdam

    Studying Cities: Social Science Methods for Urban Research

    Skills you'll gain: Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Analysis and Visualization of Data with Power BI

    Skills you'll gain: Dashboard, Power BI, Data Presentation, Data Visualization Software, Data Storytelling, Data Visualization, Interactive Data Visualization, Advanced Analytics, Data Analysis, Business Intelligence, Statistical Reporting

    4.8
    Rating, 4.8 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Business intelligence and data warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation

    3.9
    Rating, 3.9 out of 5 stars
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    101 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Creating a Portfolio

    Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, Market Dynamics, Text Mining, Technical Analysis, Risk Management, Financial Regulation, Compliance Management, Benchmarking

    4.5
    Rating, 4.5 out of 5 stars
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    320 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Edita y retoca imágenes con Canva

    Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Emprendiendo en STEM: Universidad Austral
  • Business Applications of Hypothesis Testing and Confidence Interval Estimation : Rice University
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Precalculus: Relations and Functions: Johns Hopkins University
  • Introduction to Corporate Communications: University of California, Irvine
  • Financial Modeling & Valuation with Excel: EDUCBA
  • Generative AI for Data Science: Microsoft
  • Studying Cities: Social Science Methods for Urban Research: Erasmus University Rotterdam
  • Analysis and Visualization of Data with Power BI: Microsoft
  • Business intelligence and data warehousing: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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