Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Campaign Management, Drive Engagement, Customer Engagement, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Campaigns, Digital Advertising, Social Media, Marketing, Budget Management, Media Planning
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Business Communication, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Presentations, Graphic Design, Data Visualization, Marketing Materials, Social Media Content, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Scientific Visualization, Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Data Manipulation, NumPy, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Campaign Management, Budget Management, Advertising, Online Advertising, Digital Advertising, Paid media, Content Creation, Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours