Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

California Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting
Beginner · Course · 1 - 3 Months

Erasmus University Rotterdam
Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Data Collection, Survey Creation, Research Design, Data Quality, Data Analysis, Data Validation, Sampling (Statistics), Data Management, Big Data, Statistical Methods
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Data Architecture, Cloud Security, Data Management, Data Security, Application Development, Role-Based Access Control (RBAC), Analytics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Model Deployment, Convolutional Neural Networks, Classification Algorithms, Data Analysis, Image Analysis, Model Evaluation, Transfer Learning, Data Ethics, Machine Learning, Tensorflow, Data Processing, Data Pipelines, Data Transformation, Data Preprocessing, Machine Learning Software, Distributed Computing, Information Privacy, Supervised Learning, Virtual Machines
Intermediate · Professional Certificate · 3 - 6 Months

University of Michigan
Skills you'll gain: Stored Procedure, Database Design, SQL, Relational Databases, NoSQL, PostgreSQL, Database Architecture and Administration, Database Systems, Database Theory, Data Modeling, Databases, JSON, Scalability, Database Management, Query Languages, Distributed Computing, Cloud Applications, Data Manipulation, Text Mining, Natural Language Processing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, Model Evaluation, R Programming, Data Manipulation, Data Visualization, Predictive Analytics, Statistical Analysis, Data Science, Regression Analysis, Statistical Modeling, Data Cleansing, Data Preprocessing, Feature Engineering, Forecasting
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Scatter Plots, Microsoft Excel, Probability & Statistics, Statistics, Data Import/Export, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing
Beginner · Guided Project · Less Than 2 Hours