• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Moralities of Everyday Life

    Skills you'll gain: Psychology, Research, Anthropology, Ethical Standards And Conduct, Cultural Diversity, Social Sciences, Sociology, Empathy & Emotional Intelligence, Political Sciences, Child Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Collaborative Software, AI Enablement, ChatGPT, MarTech, Graphic Design, Multimedia, Graphic and Visual Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    776 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    Job Success: Get Hired or Promoted in 3 Steps

    Skills you'll gain: Infographics, LinkedIn, Social Media, Professional Development, Professional Networking, Strategic Communication, Recruitment, Data Visualization, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    689 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Modern Art & Ideas

    Skills you'll gain: Art History, Liberal Arts, Aesthetics, Creativity, Photography, Storytelling, Social Impact, Design, Multimedia

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.9K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Schedule Posts to Multiple Platforms using Hootsuite

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Comparative Research Designs and Methods

    Skills you'll gain: Research Methodologies, Qualitative Research, Research Design, Social Sciences, Case Studies, Statistical Analysis, Systems Thinking, Computational Logic, Regression Analysis, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Dashboard, Stakeholder Communications, Campaign Management, Performance Reporting, Data-Driven Decision-Making, Email Marketing, Smart Goals, Marketing Analytics, Marketing Effectiveness, Performance Analysis, Marketing Strategies, Business Intelligence, Business Writing, Workflow Management, Data Presentation, Strategic Marketing, Goal Setting, Strategic Planning, Data Visualization, A/B Testing

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Desembaraço Aduaneiro

    Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost SEO Tools

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Collaborative Document Sharing

    Skills you'll gain: Collaborative Software, Google Docs, Document Management, Data Sharing, File Management, Shared Media, Google Workspace, Project Documentation, Cross-Functional Collaboration, Verification And Validation, Role-Based Access Control (RBAC), Microsoft 365, Security Awareness

    Beginner · Course · 1 - 4 Weeks

1…139140141…492

In summary, here are 10 of our most popular social media marketing courses

  • Moralities of Everyday Life: Yale University
  • Content Creation and Copywriting: Coursera
  • Job Success: Get Hired or Promoted in 3 Steps: The State University of New York
  • Modern Art & Ideas: The Museum of Modern Art
  • How to Schedule Posts to Multiple Platforms using Hootsuite: Coursera
  • Comparative Research Designs and Methods: Università di Napoli Federico II
  • Email Metrics, Reporting & Campaign Strategy: Coursera
  • Market Research and Consumer Behavior: IE Business School
  • High-Impact Business Writing: University of California, Irvine
  • Desembaraço Aduaneiro: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok