Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Network Model, Digital Assets, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Business Valuation, Data Strategy, Data-Driven Decision-Making, Business Economics, Information Technology, Competitive Intelligence, Data Management, Innovation, Accounting
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Apache Spark, Apache Hadoop, Apache Mahout, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Cloud Computing, Real Time Data, Databases, Analytics, Deep Learning, Scalability, Machine Learning Algorithms, Graph Theory, Machine Learning
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Data Processing, Big Data, Systems Thinking, Social Studies, Trend Analysis, Data Science, AI Enablement, Research Methodologies, Agentic systems
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Logo Design, Marketing Design, Digital Design, Marketing Collateral, Creative Design, Graphic Design, Marketing Materials, Design, Presentations, Project Design, Organizational Skills, Marketing, User Accounts, Advertising
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Computational Thinking, Operational Analysis, Mathematical Modeling, Resource Allocation, Decision Making, Facility Management, Calculus, Business Analytics
Intermediate · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Analysis, Predictive Analytics, Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Usability, Social Media, Graphic Design, Design Elements And Principles, Business
Beginner · Guided Project · Less Than 2 Hours