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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


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    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

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    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Development, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Marketing Collateral, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies, Strategic Thinking

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Elevate Team Productivity with Crew AI

    Skills you'll gain: CrewAI, AI Orchestration, AI Workflows, Agentic Workflows, Workflow Management, Generative AI Agents, AI Integrations, Business Process Automation, Tool Calling, Automation, LLM Application, Agentic systems, Decision Making, Process Improvement, Customer Service

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    Rating, 4.8 out of 5 stars
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    27 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Oral Expression, Product Marketing, Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Product Promotion, Persuasive Communication, Communication, Advertising, Marketing Communications, Business Writing, Influencing, Graphic Design, Sales, Business Communication, Concision, Data Visualization

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 3 Months

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    LearnKartS

    ChatGPT for Work & Career Productivity

    Skills you'll gain: ChatGPT, Presentations, Business Correspondence, Business Writing, Prompt Engineering, Technical Documentation, Productivity, Prioritization, AI literacy, Report Writing, Risk Analysis, Excel Formulas, Content Creation, Time Management, Market Research, Meeting Facilitation, Professional Development, Interviewing Skills

    Beginner · Course · 1 - 3 Months

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    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Design Impactful Dashboards: Visualize and Evaluate Data

    Skills you'll gain: Dashboard, Data Synthesis, Usability Testing, Dashboard Creation, Data Integration, Usability, Data Presentation, Market Research, User Feedback, Interactive Data Visualization, Looker (Software), Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Grafana, Driving engagement, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Marketing Management, Marketing Channel, Shared Media, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Social Media Strategy, Branding, Digital Media Strategy, Brand Awareness, Market Dynamics, Online Advertising, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    RFIs: Distinguish, Apply, and Win

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Bidding, Standard Operating Procedure, Record Keeping, Business Writing, Strategic Decision-Making, Decision Making, Data Compilation, File Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Design Smart Surveys with Skip Logic

    Skills you'll gain: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research

    Beginner · Course · 1 - 4 Weeks

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    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Planning, Product Marketing, Product Strategy, Product Improvement, Financial Statement Analysis, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Financial Acumen, Leadership Studies, Financial Statements, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Alteryx Mastery: Data Analytics & Workflow Automation

    Skills you'll gain: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Data Literacy, Data Presentation, Business Analytics, Data Governance, Business Workflow Analysis, Workflow Management, Analytics, Operational Efficiency, Enterprise Application Management, Data Wrangling, Data Cleansing, Data Management, Data Manipulation, Data Analysis Software, Data Transformation, Automation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • Generative AI in Product Development Training: Simplilearn
  • Elevate Team Productivity with Crew AI: Coursera
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • ChatGPT for Work & Career Productivity: LearnKartS
  • Uncover Insights: AI-Driven Focus Groups: Coursera
  • Design Impactful Dashboards: Visualize and Evaluate Data: Coursera
  • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
  • RFIs: Distinguish, Apply, and Win: Coursera
  • Design Smart Surveys with Skip Logic: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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