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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    749 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, World History, Sustainable Development, Cross-Functional Collaboration, Climate Change Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Analysis, Business Analytics, Probability & Statistics, Statistical Inference, Data Analysis, Descriptive Statistics, Microsoft Excel, Data Analysis Software, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google

    AI for Content Creation

    Skills you'll gain: Google Gemini, Gemini, Style Guides, Presentations, Generative AI, Content Creation, AI Enablement, Prompt Engineering, Artificial Intelligence, Design Reviews, Responsible AI, Storytelling, Prototyping, Brand Management, Video Production

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    199 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Unlock Business Insights with Microsoft Excel and Power BI

    Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Interactive Data Visualization, Business Metrics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    778 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Efficient Workflows and Sales Operations

    Skills you'll gain: Microsoft Copilot, Sales Process, Sales Enablement, Data Security, Email Automation, Business Process Automation, Sales Management, Automation, AI Enablement, Process Improvement, Workflow Management, Operational Efficiency, Data Integration, Business Workflow Analysis, Continuous Improvement Process, Scheduling, Performance Measurement, Quality Control

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Power BI Data with Security

    Skills you'll gain: Star Schema, Role-Based Access Control (RBAC), Power BI, Database Design, Data Modeling, Financial Modeling, Data Analysis Expressions (DAX), Authorization (Computing), Relational Databases, Financial Data, Data Security, Security Controls, Dashboard, Data Access, Model Deployment, Gross Profit

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate and Document Patient Outcome Improvements

    Skills you'll gain: Patient Communication, Patient-centered Care, Interpersonal Communications, Patient Evaluation, Health Informatics, Business Reporting, Patient Advocacy, Health Assessment, Patient Safety, Data Storytelling, Data Analysis Software, Communication, Data Analysis, Microsoft Excel, Continuous Quality Improvement (CQI), Quality Improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Strategies for Scaling and Optimizing Content

    Skills you'll gain: Content Performance Analysis, Key Performance Indicators (KPIs), Search Engine Optimization, Content Strategy, Keyword Research, Content Creation, Web Analytics and SEO, Scalability, Content Management, Strategic Partnership, AI Enablement, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    SAP Crystal Reports 2020 Essentials

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Ad Hoc Reporting, Data Import/Export, Spreadsheet Software, Business Reporting, Microsoft Access, Report Writing, Management Reporting, Data Presentation, Data Analysis Software, Business Intelligence Software, Data Visualization, Data Analysis, Business Intelligence, SAP Applications, Data Integration, Microsoft Office

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    مجموعة أدوات ريادة الأعمال

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Ideation, Entrepreneurial Finance, Entrepreneurship, Market Analysis, User Experience, Fundraising, Lean Methodologies, Target Market, Cash Flow Forecasting, Creative Thinking, Business Valuation, Financial Analysis, Sales Strategy, Brand Strategy, Product Design, A/B Testing, Strategic Thinking, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • International Organizations Management : University of Geneva
  • Statistical Tests for Market Research: Coursera
  • AI for Content Creation: Google
  • Luxury Hospitality & Brand Innovation: Starweaver
  • Unlock Business Insights with Microsoft Excel and Power BI: Microsoft
  • Efficient Workflows and Sales Operations: Microsoft
  • Model Power BI Data with Security: Coursera
  • Evaluate and Document Patient Outcome Improvements: Coursera
  • Strategies for Scaling and Optimizing Content : University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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