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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    658 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, R (Software), Statistics, Statistical Methods, Data Wrangling, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    979 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    R

    Real Madrid Graduate School Universidad Europea

    Conceptos imprescindibles - Requisitos para el análisis

    Skills you'll gain: Data Literacy, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Statistical Analysis, Pandas (Python Package), Analytical Skills, Descriptive Statistics, Data Manipulation, Probability, Data Collection, Data Capture, Restful API, Performance Measurement, Data Cleansing, Application Programming Interface (API)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Data Visualization with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    143 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Power Tools for Data Analysis

    Skills you'll gain: Power BI, Microsoft Excel, Data Presentation, Data Sharing, Data Integration

    4.9
    Rating, 4.9 out of 5 stars
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    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Linear Regression for Business Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Model Evaluation, Estimation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    P

    Packt

    Eye Tracking the User Experience: From Design to Analysis

    Skills you'll gain: User Experience, UI/UX Research, User Experience Design, Usability Testing, Design Research, Data Visualization, Usability, User Centered Design, User Research, Interactive Data Visualization, Data Analysis, Qualitative Research, Quantitative Research, Data Preprocessing, Statistical Inference

    Beginner · Course · 3 - 6 Months

  • Status: New
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    Packt

    Delivering Bad News to Customers

    Skills you'll gain: Relationship Management, Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Strategic Communication, Compassion, Solution Delivery

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    C

    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Verification And Validation, Collaborative Software, Project Management Software, Automation, Productivity Software, Project Management, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crie artes para redes sociais usando Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design, Animations, Editing, Marketing, Presentations

    4.6
    Rating, 4.6 out of 5 stars
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    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Microeconomics: When Markets Fail: University of Pennsylvania
  • Statistical Analysis with R for Public Health: Imperial College London
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • Conceptos imprescindibles - Requisitos para el análisis : Real Madrid Graduate School Universidad Europea
  • Data Visualization with Tableau: Tableau Learning Partner
  • Excel Power Tools for Data Analysis: Macquarie University
  • Linear Regression for Business Statistics: Rice University
  • Eye Tracking the User Experience: From Design to Analysis: Packt
  • Delivering Bad News to Customers: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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