Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Virginia
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, digital literacy, Social Media, Personally Identifiable Information, Self-Awareness, Social Media Strategy
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Generative AI, Prompt Engineering, Course Development, Instructional Design, Brainstorming, Design Strategies, Content Creation, Persona Development, Professional Development, digital literacy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Education Software and Technology, Test Tools
Beginner · Guided Project · Less Than 2 Hours

The University of Sydney
Skills you'll gain: Writing, Professionalism, Public Speaking, Collaboration, Verbal Communication Skills, English Language, Communication, Higher Education, Planning, Ethical Standards And Conduct, Critical Thinking, Organizational Skills, Adaptability
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Responsible AI, Prompt Engineering, Generative AI, ChatGPT, Education Software and Technology, Design Strategies, Artificial Intelligence, Data Ethics, Content Creation, Professional Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Office
Beginner · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Governance, Public Safety and National Security, International Relations, Social Justice, Diversity and Inclusion, Decision Making, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Mathematics Education, Education Software and Technology, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermediate · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: OSI Models, Computer Networking, Teaching, TCP/IP, Student Engagement, Network Protocols, Pedagogy, Multimedia, Instructional Strategies, Cultural Diversity, Music
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Public History, Community Development, Case Studies, Discussion Facilitation, Cultural Diversity, Socioeconomics, Surveys, Research
Beginner · Course · 1 - 4 Weeks

University of Cambridge
Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Medical Privacy, Biotechnology, Regulation and Legal Compliance, Legal Research, Life Sciences, Healthcare Ethics, Emerging Technologies
Beginner · Course · 1 - 3 Months