Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Web Analytics and SEO, Web Design, Web Design and Development, Content Management Systems, E-Commerce, Blogs, Web Content, Information Architecture, User Experience Design, Content Management, Role-Based Access Control (RBAC), Payment Systems
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Cloud Deployment, Pandas (Python Package), AWS SageMaker, NumPy, Microsoft Azure, Hugging Face, Responsible AI, Data Manipulation, Exploratory Data Analysis, Containerization, DevOps, Cloud Computing, Python Programming, Machine Learning, GitHub, Big Data, Data Management, Data Analysis
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Apache Hive, Apache Hadoop, Data Warehousing, SQL, Performance Tuning, Databases, Query Languages, Database Management, Extensible Markup Language (XML), Data Processing, Data Transformation, Data Manipulation
Mixed · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Data Ethics, Responsible AI, Model Evaluation, Predictive Modeling, AI Security, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Information Privacy, Artificial Intelligence, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Data Preprocessing, Personally Identifiable Information, Machine Learning Algorithms, Analytical Skills, AI Enablement
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistics, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sampling (Statistics), Sample Size Determination, Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Data-Driven Decision-Making, Data Presentation, Applied Machine Learning, Data Analysis, Pandas (Python Package), Web Scraping, Statistical Modeling, Data Wrangling, Data Collection, Machine Learning, GitHub
Intermediate · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Case Studies, Stakeholder Management, Contract Management, Purchasing, Market Analysis, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Supply Management, Business Ethics
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, New Product Development, Price Negotiation, Consumer Behaviour, Branding, Innovation
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Cost Benefit Analysis, Decision Making
Mixed · Course · 1 - 3 Months