• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    57 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Business Process, Governance Risk Management and Compliance, Continuous Monitoring, SAS (Software), Text Mining, R Programming, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure Data Fundamentals DP-900 Exam Prep

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Database Administration, Data Warehousing, Database Systems, Databases, Cloud Services, Data Architecture, NoSQL, Relational Databases, MySQL, Data Store, SQL, Database Management, Data Storage, Data Lakes, Cloud Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    883 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Finance and Data Analysis Fundamentals

    Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Practical Generative AI with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Empower School of Health

    Innovations in Digital Health

    Skills you'll gain: Health Informatics, Health Technology, Emerging Technologies, Digital Transformation, Health Systems, Big Data, Health Care, Robotics, Telehealth, Value-Based Care, Blockchain, Artificial Intelligence, Automation, Predictive Analytics, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    765 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Fundamentos de Excel para Negocios

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Analysis, Data Visualization, Data Entry, Productivity Software, Presentations, Data Management, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    299 reviews

    Intermediate · Specialization · 3 - 6 Months

1…929394…386

In summary, here are 10 of our most popular marketing analytics courses

  • Design a Client Welcome Kit using Canva: Coursera
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Managing Machine Learning Models: SAS
  • Microsoft Azure Data Fundamentals DP-900 Exam Prep: Microsoft
  • Business Finance and Data Analysis Fundamentals: Rice University
  • Practical Generative AI with ChatGPT: Packt
  • Innovations in Digital Health: Empower School of Health
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Fundamentos de Excel para Negocios: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok