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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization with Python

    Skills you'll gain: Data Visualization Software, Plotly, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Seaborn, Data Presentation, Data Analysis, Geospatial Information and Technology, Pandas (Python Package), Scatter Plots, Histogram, Heat Maps, Box Plots, Jupyter, Python Programming, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Building Generative AI Capabilities

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Responsible AI, Generative AI, Information Privacy, Business Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Drive Engagement & Close Complex Deals

    Skills you'll gain: Persuasive Communication, Enterprise Sales, Stakeholder Communications, Global Marketing, Value Propositions, Milestones (Project Management)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    319 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    57 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    MapReduce with Hadoop: Analyze, Design & Deploy

    Skills you'll gain: Apache Hadoop, Big Data, Application Deployment, Social Network Analysis, Data Processing, Distributed Computing, Java, Text Mining, Graph Theory, File Systems

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    A

    Adobe

    Design a Standout Brand That Connects With Your Audience

    Skills you'll gain: Brand Strategy, Adobe Express, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
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    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Scientist’s Toolbox

    Skills you'll gain: Rmarkdown, Version Control, Data Science, R (Software), GitHub, Data Literacy, Data Analysis, R Programming, Statistical Programming, Exploratory Data Analysis, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Advanced Analytics, Analytics, Statistical Machine Learning, Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Machine Learning Algorithms, Workflow Management, Data Ethics, Supervised Learning, Data Preprocessing, Random Forest Algorithm, Decision Tree Learning, Verification And Validation, Python Programming, Classification Algorithms, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    584 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Big Data with MySQL

    Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Data Modeling, Databases, Business Intelligence, Big Data, Business Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.1K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Microsoft Dynamics 365: Microsoft
  • Data Visualization with Python: IBM
  • Building Generative AI Capabilities: University of Virginia Darden School Foundation
  • Drive Engagement & Close Complex Deals: LearnQuest
  • Microsoft AI Product Manager: Microsoft
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • MapReduce with Hadoop: Analyze, Design & Deploy: EDUCBA
  • Design a Standout Brand That Connects With Your Audience: Adobe
  • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
  • The Data Scientist’s Toolbox: Johns Hopkins University

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Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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