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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Content Strategy, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Digital Media Strategy, Social Media Strategy, Content Creation, Drive Engagement, ChatGPT, Automation, Creativity, Customer Engagement, Artificial Intelligence, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Consumer Behaviour, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Design Elements And Principles

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    370 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Facebook, Marketing Budgets, Social Media Campaigns, Paid media, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Scheduling, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Flick Social for Beginners: Accelerating Social Media Output

    Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Advertising Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • What is Social?: Northwestern University
  • GenAI for Social Media and Influencer Marketing: Coursera
  • Execution and Evaluation: University of Colorado Boulder
  • Social Media Campaigns with AI: From Strategy to Design: Coursera
  • Social Marketing Capstone Project: Northwestern University
  • Fundamentals of Digital Marketing: University of Maryland, College Park
  • Measure a Marketing Strategy using Facebook Insights: Coursera
  • How to Set a Budget and Schedule for Your Facebook Ads: Coursera
  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera
  • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey

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