Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Analytics, Adobe Analytics, Web Analytics, Trend Analysis, Marketing Analytics, Variance Analysis, Target Audience, Demography, Data Analysis, Marketing Strategies, Data-Driven Decision-Making, Descriptive Analytics, Strategic Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Web Analytics and SEO, Data-Driven Decision-Making, Data Analysis, Analytics, Customer Insights, Analysis, Descriptive Analytics, Trend Analysis, Performance Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Exploratory Data Analysis, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing Planning, Marketing, Online Advertising, MarTech, Consumer Behaviour, Data Collection, Fraud detection, Information Privacy
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
Intermediate · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks