• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Scenarios: Financial Outcomes

    Skills you'll gain: Financial Forecasting, Risk Analysis, Analysis, Scenario Testing, Business Metrics, Mathematical Modeling, Forecasting, Risk Modeling, Excel Formulas, Financial Reporting, Business Modeling, Management Reporting, Performance Stress Testing, Business Risk Management, Data Analysis, Decision Support Systems

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate, Ingest, and Validate Event Data

    Skills you'll gain: Apache Airflow, Dataflow, Extract, Transform, Load, Data Pipelines, Apache Kafka, Real Time Data, AWS Kinesis, Data Validation, Data Warehousing, System Monitoring, Event Monitoring, Data Infrastructure, Data Collection, Data Integrity, Snowflake Schema, Continuous Monitoring, Automation, Data Quality, Data Processing

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Google Gemini, Gemini, Advanced Analytics, Marketing Analytics, Analytics, Data-Driven Marketing, Customer Analysis, Generative AI, Data Analysis, Google Cloud Platform, Customer Insights, Customer Data Management, Predictive Modeling, Customer Acquisition Management, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform JSON & Fix Time Data

    Skills you'll gain: Data Preprocessing, Data Wrangling, Data Processing, Data Transformation, Data Analysis, JSON, Pandas (Python Package), Data Quality, Extract, Transform, Load, Data Mapping, Scripting, Data Maintenance, Data Integrity, Anomaly Detection, Reconciliation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Bahasa Indonesia

    Skills you'll gain: Gemini, Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Query Languages, Big Data

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Schema Evolution in Real‑Time Data

    Skills you'll gain: Data Pipelines, Apache Kafka, Operational Databases, Continuous Monitoring, Real Time Data, Data Warehousing, CI/CD, Software Versioning, Continuous Deployment, System Monitoring, Continuous Integration, Data Validation, Automation, Warehouse Management, Automation Engineering

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    ETL Testing Basics for Databases

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Dataflow, Data Transformation, Data Wrangling, Data Integration, Databases, Data Processing, AI Workflows, AI Integrations, Database Management, Business Workflow Analysis, Performance Tuning, Process Design, Data Validation, Apache, Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Linear Regression with R: Build & Optimize

    Skills you'll gain: Model Evaluation, Regression Analysis, Statistical Methods, Model Training, Data Visualization, Statistical Modeling, Plot (Graphics), Feature Engineering, Model Optimization, Predictive Modeling, Data Analysis, R Programming, Supervised Learning, Correlation Analysis, Probability & Statistics, Verification And Validation

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Português Brasileiro

    Skills you'll gain: Data Processing, Metadata Management, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Migration, Big Data, Data Storage, Extract, Transform, Load, Data Infrastructure, Data Lakes, Data Import/Export, Cloud Services, Data Management, Automation, Data Transformation

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Implementing Security in Dataplex

    Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, File Management, Data Lakes, Cloud Storage, Data Security, Cloud Management, Data Access, Role-Based Access Control (RBAC), Authorization (Computing), User Provisioning, Cloud Computing, Big Data, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Streaming Data to Bigtable

    Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Cloud Management, Data Validation

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Knowledge Objects: Analyze & Visualize Data

    Skills you'll gain: Splunk, Pivot Tables And Charts, Unstructured Data, Data Visualization Software, Dashboard Creation, Data Modeling, Anomaly Detection, Text Mining, Data Wrangling, Taxonomy, Data Manipulation, Event Monitoring, Continuous Monitoring

    Mixed · Course · 1 - 3 Months

1…489490491…503

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok