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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Labor Relations, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    Edureka

    Microsoft Fabric Analytics Engineer: DP-600 Exam Prep

    Skills you'll gain: Data Analysis Expressions (DAX), Azure Synapse Analytics, Microsoft Azure, Real Time Data, Query Languages, Power BI, Data Warehousing, Dataflow, SQL, Apache Spark, Data Pipelines, Data Governance, Business Analytics, Data Management, Data Science, Workflow Management, Security Engineering, Artificial Intelligence and Machine Learning (AI/ML), Warehouse Management, Application Deployment

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Financial Data, Business Analytics, Data Strategy, Analytical Skills, Project Design, Data Analysis, Business Intelligence, Project Implementation, Unstructured Data, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    689 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Transformation with Data Analytics Projects

    Skills you'll gain: Digital Transformation, Agile Project Management, Business Transformation, Agile Methodology, Leadership, Case Studies, Business Leadership, Analytics, Organizational Change, Innovation, Business Analytics, Organizational Effectiveness, Data-Driven Decision-Making, Lean Methodologies, Business Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intro to Predictive Analytics Using Python

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Advanced Tableau Analytics to Real-World Data

    Skills you'll gain: Data Storytelling, Tableau Software, Dashboard, Market Data, Data-Driven Decision-Making, Data Presentation, Feature Engineering, Analytical Skills, Data Ethics, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Case Studies, Business Intelligence, Business Analytics, Financial Market, Interactive Data Visualization, Data Analysis, Financial Data, Financial Analysis

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Modern Data Warehouse Analytics in Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Cloud Storage, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Artificial Intelligence in Social Media Analytics

    Skills you'll gain: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Copywriting, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    107 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Strategic SEO for Digital Marketing Success: Skillshare
  • Data Analytics in Sports Law and Management: The State University of New York
  • Microsoft Fabric Analytics Engineer: DP-600 Exam Prep: Edureka
  • Introduction to Data Analytics for Accounting Professionals: Association of International Certified Professional Accountants
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Digital Transformation with Data Analytics Projects: University of Maryland, College Park
  • Intro to Predictive Analytics Using Python: University of Pennsylvania
  • Apply Advanced Tableau Analytics to Real-World Data: EDUCBA
  • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
  • Artificial Intelligence in Social Media Analytics: Johns Hopkins University

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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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