• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Sustainable Digital Impact: Agritech Startup Ecosystems

    Skills you'll gain: Emerging Technologies, FinTech, Digital Transformation, Sustainable Development, Business Technologies, Strategic Partnership, Corporate Strategy, Technology Strategies, Stakeholder Analysis, Innovation, Economic Development, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Employing Best Practices for Improving the Usability of LookML Projects

    Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy, Data Visualization, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI for People Management

    Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Generative AI Agents, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop: Analyze, Configure & Manage Big Data

    Skills you'll gain: Apache Hadoop, Big Data, Cloud Management, File Systems, Data Processing, Data Storage, Java, Operating System Administration, Systems Administration, Distributed Computing, Command-Line Interface, Linux Commands

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Construire votre audience sur Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Transforming Sales Impact for Sustainable Growth

    Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NumPy & Pandas: Analyze & Transform Data

    Skills you'll gain: Pandas (Python Package), NumPy, Data Wrangling, Data Transformation, Data Manipulation, Pivot Tables And Charts, Data Preprocessing, Data Cleansing, Data Analysis, Numerical Analysis, Statistical Analysis, Data Structures, Descriptive Statistics

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    TikTok Videography: Visual Techniques

    Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Storytelling, Cinematography, Content Creation, Editing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: Data)

    Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Gen AI Using Hugging Face Training

    Skills you'll gain: Hugging Face, Natural Language Processing, Large Language Modeling, Generative AI, Text Mining, Prompt Engineering, AI Workflows, Model Evaluation

    Beginner · Course · 1 - 4 Weeks

1…422423424…450

In summary, here are 10 of our most popular marketing analytics courses

  • Sustainable Digital Impact: Agritech Startup Ecosystems: Banco Interamericano de Desarrollo
  • Employing Best Practices for Improving the Usability of LookML Projects: Google Cloud
  • Generative AI for People Management: Edureka
  • Hadoop: Analyze, Configure & Manage Big Data: EDUCBA
  • Generate Visuals for A/B Testing Success: Coursera
  • Construire votre audience sur Facebook Audience Insights: Coursera
  • Transforming Sales Impact for Sustainable Growth: LearnQuest
  • NumPy & Pandas: Analyze & Transform Data: EDUCBA
  • TikTok Videography: Visual Techniques: Coursera
  • Prompt Engineering For New Professionals: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok