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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Competitive Analysis, Corporate Strategy, Business Strategy, Strategic Thinking, Business Economics, Emerging Technologies, Technology Roadmaps, Market Dynamics, Change Management, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Database Design, Stakeholder Engagement, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Stakeholder Communications, Data Pipelines, Business Reporting, Data Mart, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.5K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hedge Fund Strategies: Analyze, Evaluate & Apply

    Skills you'll gain: Performance Measurement, Portfolio Management, Performance Analysis, Investments, Portfolio Risk, Financial Trading, Benchmarking, Derivatives, Equities, International Finance, Risk Management, Market Liquidity, Financial Regulation, Case Studies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Classical Sociological Theory

    Skills you'll gain: Sociology, Social Studies, Social Sciences, Socioeconomics, Culture, Political Sciences, Economics, Qualitative Research, Research Methodologies, Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Understanding Cancer Metastasis

    Skills you'll gain: Immunology, Oncology, Cell Biology, Biology, Pathology, Molecular Biology, Laboratory Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Introduction to Logic and Critical Thinking

    Skills you'll gain: Deductive Reasoning, Critical Thinking, Logical Reasoning, Analysis, Diagram Design, Probability, Sampling (Statistics), Persuasive Communication, Research, Sample Size Determination, Writing, Case Studies, Oral Expression, Correlation Analysis, Communication, Scientific Methods, Information Architecture, Business Communication, Interactive Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Digital Transformation: University of Virginia
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Optimizing a Website for Google Search: University of California, Davis
  • Google Business Intelligence: Google
  • International Business I: University of New Mexico
  • Hedge Fund Strategies: Analyze, Evaluate & Apply: EDUCBA
  • Product Strategy and Roadmapping: Microsoft
  • Strategic Management: Copenhagen Business School
  • Classical Sociological Theory : University of Amsterdam
  • Generative AI for UI UX Design: IBM

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Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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