Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Intellectual Property, Technology Strategies, Business Strategy, Leadership, Ideation, Strategic Decision-Making, Emotional Intelligence
University Certificate · 6 - 12 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Power BI, Azure Synapse Analytics, Microsoft Azure, Governance, Real Time Data, Enterprise Architecture, Application Deployment, Data Architecture, DevOps, Database Architecture and Administration, Data Integration, Data Security, Microsoft 365, Role-Based Access Control (RBAC), Scalability, Collaborative Software, Version Control
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Anomaly Detection, Microsoft Azure, Event Monitoring, Application Performance Management, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, User Feedback
Intermediate · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Cash Flows, Predictive Analytics, Marketing Analytics, Financial Statement Analysis, Strategic Decision-Making, Portfolio Management, Sales Territory Management, Interactive Data Visualization, Marketing Management, Transfer Learning, Pandas (Python Package), Matplotlib, Random Forest Algorithm, Operations Research, Process Optimization
Credit offered
Mastertrack · 6 - 12 Months

Universidad de los Andes
Skills you'll gain: Real-Time Operating Systems, Unsupervised Learning, Semantic Web, Supervised Learning, LangChain, Reinforcement Learning, Cloud-Native Computing, Natural Language Processing, Classification Algorithms, Site Reliability Engineering, Computer Vision, Biomedical Engineering, Artificial Intelligence, Project Management Institute (PMI) Methodology, Model Deployment, Deep Learning, Probability & Statistics, Control Systems, Data Ethics, Image Analysis
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Cleansing, Looker (Software), Data Transformation, Data Pipelines, SQL, Big Data, Business Intelligence, Dashboard, Data Visualization Software, Extract, Transform, Load, Data Analysis, Data Warehousing, Data Integrity, Google Sheets
Intermediate · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Reinforcement Learning, Data Storytelling, Deep Learning, Predictive Modeling, Computer Vision, Project Management Life Cycle, Time Series Analysis and Forecasting, Descriptive Analytics, MLOps (Machine Learning Operations), Logistic Regression, Cash Flows, Strategic Decision-Making, Simulations, Marketing Analytics, Transfer Learning, Pandas (Python Package), Operations Research
Earn a degree
Degree · 1 - 4 Years
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Strategic Marketing, Human Resource Strategy, Marketing, Consumer Behaviour, Human Resources Management and Planning, Organizational Strategy, Branding, Talent Management, Technology Strategies, Marketing Management, Strategic Leadership, Business Intelligence, Brand Management, Marketing Planning, People Development, Business Strategy, Business Operations, Business Transformation, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months
O.P. Jindal Global University
Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Quantitative Research, Qualitative Research, Environmental Laws, Environment, Sampling (Statistics), R Programming, Political Sciences, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Security Strategy, Conflict Management
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Dimensionality Reduction, Data Mining, Statistical Modeling, Predictive Modeling, Plot (Graphics), Advanced Analytics, Data Analysis, R Programming, Big Data, Logistic Regression, Analytics, Data-Driven Decision-Making, Predictive Analytics, Ggplot2, Visualization (Computer Graphics), Scientific Visualization, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months