• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Protecting Champions: Training for Injury Prevention

    Skills you'll gain: Accident Prevention, Kinesiology, Child Development, Working With Children, Continuous Monitoring, Data-Driven Decision-Making, Endocrinology, Real Time Data, Health Education, Data Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    HDFS Architecture and Programming

    Skills you'll gain: Apache Hadoop, File Systems, Big Data, Data Infrastructure, Java, Data Structures, File Management, Systems Architecture, Data Processing, Distributed Computing, Data Storage, Development Environment, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Dominando el arte de escalar y convencer a los inversores

    Skills you'll gain: Entrepreneurship, Business Valuation, Fundraising, Innovation, Presentations, Financial Management, Competitive Analysis, New Business Development, Business Strategy, Financial Analysis, Strategic Partnership, Investments, Market Analysis, Negotiation, Market Trend

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 3

    Skills you'll gain: Predictive Modeling, Model Evaluation, Regression Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Statistical Inference, Business Analytics, Data Analysis, Statistical Analysis, Probability Distribution, Estimation, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Teradata: Improving Analysis and Storage

    Skills you'll gain: Teradata SQL, SQL, Data Store, Database Design, Database Management, Relational Databases, Query Languages, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Boltnew AI - From Code to App

    Skills you'll gain: Data Security

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment avoir plus d'abonné sur Twitter en twettant

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Scheduling, Growth Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer du contenu de sensibilisation pour Instagram sur Canva

    Skills you'll gain: Canva (Software), Instagram, Marketing Design, Graphic Design, Social Media Campaigns, Social Media Content, Content Creation, Social Media Marketing, Design, Graphic and Visual Design, Brand Awareness, Social Media, Social Impact, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    G

    Google Cloud

    Enterprise Search on Generative AI App Builder

    Skills you'll gain: Generative AI, AI Enablement, Web Analytics and SEO, Google Cloud Platform, Data Management, Information Management, Analytics, Information Architecture, AI Security, Data Integration, Unstructured Data, System Configuration

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    LearnQuest

    Real-Time Big Data Access using HBase: Boosting Performance

    Skills you'll gain: Operational Databases, NoSQL, Real Time Data, Scalability, Database Design, Application Deployment, Data Infrastructure, Big Data, Data Manipulation, Performance Tuning, Data Modeling, Distributed Computing, Data Storage Technologies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña historias para Instagram y Facebook con Visme

    Skills you'll gain: Instagram, Content Creation, Social Media Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Facebook, Graphic Design, Storytelling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Amazon Redshift: Introducción al Almacenamiento de Datos

    Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

1…400401402…451

In summary, here are 10 of our most popular marketing analytics courses

  • Protecting Champions: Training for Injury Prevention: Real Madrid Graduate School Universidad Europea
  • HDFS Architecture and Programming: Johns Hopkins University
  • Dominando el arte de escalar y convencer a los inversores: IESE Business School
  • Data Science Fundamentals Part 2: Unit 3: Pearson
  • Teradata: Improving Analysis and Storage: LearnQuest
  • Boltnew AI - From Code to App: Packt
  • Comment avoir plus d'abonné sur Twitter en twettant: Coursera
  • Créer du contenu de sensibilisation pour Instagram sur Canva: Coursera
  • Enterprise Search on Generative AI App Builder: Google Cloud
  • Real-Time Big Data Access using HBase: Boosting Performance: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok