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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    SAS

    Cloud Based Analytics and AI Programming

    Skills you'll gain: SAS (Software), Data Access, Statistical Programming, Cloud Development, Cloud-Based Integration, Data Analysis Software, Analytics, Data Processing, Data Manipulation, Statistical Software, Data Import/Export, Computer Programming, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    GenAI for Marketing Teams

    Skills you'll gain: Collaborative Software, Marketing Operations, Ideation, Innovation, Decision Intelligence, Marketing Management, Team Management, Team Building, Project Management, Team Oriented, Team Collaboration, Internal Communications, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Digital Marketing: Platforms, Data, and Technologies

    Skills you'll gain: MarTech, Data Architecture, Data-Driven Marketing, Digital Marketing Tools, Digital Marketing, Marketing Strategies, AI Personalization, Marketing Analytics, Digital Analysis, Data-Driven Decision-Making, Blockchain, Consumer Behaviour, Data Integrity, Image Analysis, Data Ethics, Analytics, Generative AI, Performance Measurement

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Maryland, College Park

    Transforming Your Company's Data Analytics

    Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Data Strategy, Data Literacy, Agile Project Management, Business Analytics, Strategic Decision-Making, Analytics, Agile Methodology, Storytelling, Customer experience strategy (CX), Presentations, Microsoft Power Platform, Proposal Writing, Leadership, Data Quality, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
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    20 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Link Analytics to Strategy

    Skills you'll gain: People Analytics, Human Resource Strategy, Human Resources, Business Priorities, Organizational Strategy, Human Capital, Workforce Planning, Business Analytics, Data Storytelling, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Business Intelligence, Business Strategy, Data-Driven Decision-Making, Analytics, Strategic Decision-Making, Benchmarking, Business Acumen, AI Workflows

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SQL Window Functions for Analytics

    Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
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    41 reviews

    Advanced · Guided Project · Less Than 2 Hours

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    EDUCBA

    HR Dashboards and Analytics in Excel

    Skills you'll gain: People Analytics, Microsoft Excel, Human Resource Strategy, Excel Formulas, Dashboard, Human Resources, Payroll Systems, Payroll, Workforce Planning, Performance Reporting, Payroll Processing, Spreadsheet Software, Employee Engagement, Workforce Management, Compensation Analysis, Performance Analysis, Employee Retention, Data Visualization, Data-Driven Decision-Making

    Mixed · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Accounting Data Analytics with Python

    Skills you'll gain: Matplotlib, Plot (Graphics), Pandas (Python Package), Seaborn, SQL, Scientific Visualization, Data Visualization, Data Preprocessing, Jupyter, Data Manipulation, NumPy, Data-Driven Decision-Making, Regression Analysis, Accounting, Applied Machine Learning, Data Processing, Database Management, Query Languages, Data Compilation, Python Programming

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    116 reviews

    Intermediate · Course · 1 - 3 Months

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    Alex Genadinik

    How To Create A Great Marketing Plan And Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Business Planning, Marketing, Customer Acquisition Management, Online Advertising, Growth Strategies, Business Marketing, Digital Advertising, Target Market, Digital Marketing, Lead Generation, Customer Retention

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Ethics, Data Strategy, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking

    4.7
    Rating, 4.7 out of 5 stars
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    12 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Data Analytics for Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Statistical Visualization, Six Sigma Methodology, Regression Analysis, Graphing, Probability Distribution, Statistical Methods, Data Analysis, Lean Methodologies, Statistical Analysis, Statistical Software, Statistical Modeling, Probability & Statistics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Process Improvement, Statistics

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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