• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Demand Planning in RStudio: Create Demand Forecast

    Skills you'll gain: Demand Planning, Customer Demand Planning, Supply Chain Planning, Production Planning, Forecasting, Time Series Analysis and Forecasting, Trend Analysis, Inventory Management System, Data Analysis, R Programming, Data Visualization, R (Software), Model Evaluation

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    W

    Workday

    Workday Student for Business Users

    Skills you'll gain: People Analytics, Workday (Software), Registration, Business Process, Business Reporting, Data Maintenance, Data Entry, Organizational Structure, Information Management, Business Analytics, No-Code Development, Enterprise Resource Planning, Data Visualization, Payment Processing and Collection

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Building Batch Pipelines in Cloud Data Fusion

    Skills you'll gain: Data Wrangling, Data Transformation, Data Pipelines, Extract, Transform, Load, Cloud Engineering, Google Cloud Platform, Data Integration, Cloud Development, Cloud-Based Integration, Data Analysis, Database Administration, Data Management

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA para el rendimiento y entrenamiento de jugadores

    Skills you'll gain: Injury Prevention, Predictive Analytics, Advanced Analytics, Data-Driven Decision-Making, People Analytics, Rehabilitation, Artificial Intelligence, Data Analysis, Real Time Data, Health Technology, Competitive Analysis, Process Optimization, Coaching, Organizational Strategy, Technology Solutions, Goal Setting, Virtual Reality, Talent Recruitment, Data Collection, Physical Science

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    Design Strategy, Future Trends & Implementation with AI

    Skills you'll gain: Responsible AI, User Interface and User Experience (UI/UX) Design, User Experience Design, Design Thinking, Artificial Intelligence, UI/UX Research, Persona (User Experience), Experience Design, Design Reviews, User Centered Design, Design Research, Prompt Patterns, User Interface (UI), User Interface (UI) Design, Wireframing, Prototyping, Presentations, Professional Development, User Story, Storyboarding

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Storytelling: Create Insights with Power BI & Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Power BI, Data Literacy, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Management Reporting, Data-Driven Decision-Making, Business Intelligence, User Feedback, Data Visualization, Data Visualization Software, Presentations, Constructive Feedback, Analytics, Customer Insights, Data Structures

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI for Customer Experience Optimization

    Skills you'll gain: Customer experience improvement, Workflow Management, AI Personalization, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Codio

    Data Analysis in Python

    Skills you'll gain: Matplotlib, Statistical Hypothesis Testing, Data Analysis, Statistical Analysis, Data Import/Export, Data Cleansing, Probability & Statistics, Data Manipulation, Descriptive Statistics, Pandas (Python Package), Exploratory Data Analysis, Correlation Analysis, Python Programming, Programming Principles, Computer Programming, Computational Logic

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to NLP and Syntactic Processing

    Skills you'll gain: Natural Language Processing, Text Mining, Data Manipulation, Unstructured Data, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Feature Engineering, Algorithms, Probability & Statistics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Manage and schedule content in Facebook Creator Studio

    Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Datos no tradicionales en repositorios NoSQL

    Skills you'll gain: NoSQL, MongoDB, Distributed Computing, Database Systems, Scalability, Big Data, Databases, Database Design, Software Architecture, Systems Architecture, Data Storage Technologies, Data Modeling, Relational Databases, Unstructured Data, Graph Theory

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…359360361…458

In summary, here are 10 of our most popular marketing analytics courses

  • Demand Planning in RStudio: Create Demand Forecast: Coursera
  • Workday Student for Business Users: Workday
  • Building Batch Pipelines in Cloud Data Fusion: Google Cloud
  • Optimize Content for AI Visibility: Coursera
  • IA para el rendimiento y entrenamiento de jugadores: Real Madrid Graduate School Universidad Europea
  • Design Strategy, Future Trends & Implementation with AI: AI CERTs
  • Data Storytelling: Create Insights with Power BI & Tableau: Coursera
  • Generative AI for Customer Experience Optimization: Edureka
  • Data Analysis in Python: Codio
  • Introduction to NLP and Syntactic Processing: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok