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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Using Custom Fields in Looker Explores

    Skills you'll gain: Looker (Software), Ad Hoc Analysis, Dashboard, Data Analysis, Exploratory Data Analysis, Data Literacy, Database Application

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    AWS Certified Machine Learning - Specialty

    Skills you'll gain: Model Deployment, Exploratory Data Analysis, Model Evaluation, Cloud Deployment, Data Preprocessing, Data Analysis, Amazon Elastic Compute Cloud, Application Deployment, Predictive Modeling, Data Pipelines, Extract, Transform, Load, Data Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Business Intelligence Analysts

    Skills you'll gain: Business Intelligence, Generative AI, Business Analytics, Responsible AI, Business Process Automation, Data-Driven Decision-Making, Data Ethics, Data Storytelling, Exploratory Data Analysis, Data Validation, Project Implementation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sapienza University of Rome

    Macroeconomic Financial Accounts

    Skills you'll gain: Financial Systems, Financial Data, Financial Policy, Financial Market, International Finance, Finance, Accounting, Banking, Economics, Financial Analysis, Microsoft Excel, Spreadsheet Software, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Analysis and Visualization with Pandas

    Skills you'll gain: Matplotlib, Pandas (Python Package), Data Import/Export, Data Visualization Software, Data Visualization, Microsoft Excel, NumPy, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Data Cleansing, Risk Modeling, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Inside Sales: Crafting Effective Outreach

    Skills you'll gain: Inside Sales, Sales Process, Generative AI Agents, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales Enablement, Sales, Sales Training, Sales Prospecting, ChatGPT, Anthropic Claude, Customer Relationship Management (CRM) Software, Customer Communications Management, Customer Engagement, Campaign Management, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic SEO Mastery: Tools, Strategy & Case Studies

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Mejores prácticas para el procesamiento de datos en Big Data

    Skills you'll gain: Databricks, Real Time Data, PySpark, Apache Hive, Apache Spark, Big Data, Data Processing, SQL, Data Manipulation, Pandas (Python Package)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI Driven Machine Learning with Python

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Matplotlib, Feature Engineering, Time Series Analysis and Forecasting, Data Preprocessing, Jupyter, Image Analysis, Cloud Deployment, Scikit Learn (Machine Learning Library), Applied Machine Learning, Tensorflow, Amazon Web Services, Python Programming, Data Transformation, Logistic Regression, Machine Learning Methods, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Effective Onboarding

    Skills you'll gain: Employee Onboarding, Employee Retention, Talent Acquisition, New Hire Orientations, Continuous Improvement Process, Process Development, Relationship Building, Performance Metric, Drive Engagement, Performance Management, Internal Communications, Communication, Leadership Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Using Custom Fields in Looker Explores: Google Cloud
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • AWS Certified Machine Learning - Specialty: Pearson
  • GenAI for Business Intelligence Analysts: Coursera
  • Macroeconomic Financial Accounts: Sapienza University of Rome
  • Advanced Data Analysis and Visualization with Pandas: Packt
  • Scripting with Alteryx: Python and R for Advanced Workflows: Coursera
  • GenAI for Inside Sales: Crafting Effective Outreach: Coursera
  • Strategic SEO Mastery: Tools, Strategy & Case Studies: EDUCBA
  • Mejores prácticas para el procesamiento de datos en Big Data: Coursera

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