Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: User Accounts, Law, Regulation, and Compliance, Team Management, Account Management, Software As A Service, Software Installation, Customer Relationship Management (CRM) Software, Help Desk Support, Social Media Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Manipulation
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cash Flows, Business Valuation, Financial Statement Analysis, Financial Analysis, Balance Sheet, Financial Modeling, Profit and Loss (P&L) Management, Business Metrics, Case Studies, Return On Investment, Financial Forecasting, Market Analysis, Market Dynamics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Plot (Graphics), Data Visualization Software, R Programming, Scatter Plots, Regression Analysis, Statistical Modeling, Predictive Modeling, Artificial Neural Networks, Data Science, Deep Learning, Model Evaluation, Descriptive Statistics, Predictive Analytics, Statistical Methods, Data Manipulation, Data Preprocessing, Performance Testing
Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: User Story, User Experience Design, Usability, Functional Requirement, System Requirements, User Experience, Requirements Analysis, Persona (User Experience), User Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Anomaly Detection, Model Deployment, Google Cloud Platform, Cloud Deployment, Image Analysis, Predictive Analytics, Computer Vision
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Data Processing, SQL, Google Cloud Platform, Analytics, Jupyter, Java, JSON
Advanced · Course · 1 - 3 Months

University of Leeds
Skills you'll gain: digital literacy, Artificial Intelligence, Professional Development, Personal Development, Willingness To Learn, Digital Transformation, Computer Programming, Emerging Technologies, Learning Strategies, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Analysis, Case Studies, Business Analysis, Business, Business Management, Competitive Analysis, Business Marketing, Business Strategies, Business Operations, Business Strategy, Proposal Writing, Performance Review
Mixed · Course · 1 - 3 Months

Skills you'll gain: Embeddings, Semantic Web, Natural Language Processing, Data Processing, Text Mining, Applied Machine Learning, Classification Algorithms, Unsupervised Learning, Dimensionality Reduction, Linear Algebra
Intermediate · Course · 1 - 4 Weeks