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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • I

    Illinois Tech

    Data Preparation and Analysis

    Skills you'll gain: Model Evaluation, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Data Cleansing, Analytics, Machine Learning, Data Preprocessing, Regression Analysis, Data Mining, Python Programming, Scikit Learn (Machine Learning Library), Unsupervised Learning, Classification And Regression Tree (CART), Decision Tree Learning, Logistic Regression

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Cómo hacer invitaciones en Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Web Content, Design, Creative Design, Graphic Design, Marketing Design, Event Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Foundations of Account Management

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Sales Management, Sales, Sales Enablement, Account Management, Microsoft Copilot, File Management, Customer Relationship Management, Communication, Brainstorming, Scheduling

    Advanced · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Statistical Learning

    Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud auf Deutsch

    Skills you'll gain: Model Deployment, Google Cloud Platform, Dataflow, Data Pipelines, Data Warehousing, Data Lakes, Real Time Data, Dashboard, Cloud Engineering, Tensorflow, Data Infrastructure, Apache Spark, Data Preprocessing, Big Data, Extract, Transform, Load, Cloud Storage, PySpark, Unstructured Data, Data Processing, Data Storage

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Dynamic Dashboards with Tableau: Advanced Sales Analysis

    Skills you'll gain: Dashboard, Data Visualization, Interactive Data Visualization, Data Presentation, Tableau Software, Data Visualization Software, Exploratory Data Analysis, Business Intelligence, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    Erasmus University Rotterdam

    Necessary Condition Analysis (NCA)

    Skills you'll gain: Analysis, Data Analysis, Statistical Reporting, Analytical Skills, Exploratory Data Analysis, Quantitative Research, Statistical Analysis, Statistical Software, Small Data, R (Software), R Programming, Sampling (Statistics), Technical Communication, Research Methodologies, Scatter Plots, Statistical Hypothesis Testing, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Interactive Brokers

    Construction and Real Estate (US)

    Skills you'll gain: Real Estate, Risk Management, Property and Real Estate, Financial Analysis, Financial Acumen, Return On Investment, Economics, Construction Accounting, Market Dynamics, Investment Management, Market Data, Mortgage Loans, Investments, Market Trend, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Practice Test for CompTIA Data+ Certification

    Skills you'll gain: Exploratory Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 4 Weeks

  • S

    SAS

    Analyzing Time Series and Sequential Data

    Skills you'll gain: Time Series Analysis and Forecasting, SAS (Software), Forecasting, Recurrent Neural Networks (RNNs), Feature Engineering, Statistical Analysis, Data Analysis, Digital Signal Processing, Statistical Methods, Regression Analysis, Data Transformation, Exploratory Data Analysis, Machine Learning Methods, Predictive Modeling, Advanced Analytics, Statistical Modeling, Unsupervised Learning, Data Preprocessing, Bayesian Statistics, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • T

    The State University of New York

    Career Self-Management Advanced Certification

    Skills you'll gain: Strategic Communication, Professional Development, Employee Coaching, Collaboration, Personal Development, Lifelong Learning, Smart Goals, Social Media Content, Coaching, Self-Awareness, Brand Management, Digital Assets, Goal Setting, Branding, LinkedIn, Promotional Strategies, Marketing Strategies, Constructive Feedback, Investigation, Business Research

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Preparation and Analysis: Illinois Tech
  • Cómo hacer invitaciones en Canva: Coursera
  • Foundations of Account Management: Microsoft
  • Statistical Learning: Illinois Tech
  • Foundations of Sales Psychology and Buyer Behavior: LearnQuest
  • Data Engineer, Big Data and ML on Google Cloud auf Deutsch: Google Cloud
  • Dynamic Dashboards with Tableau: Advanced Sales Analysis: Coursera
  • Necessary Condition Analysis (NCA): Erasmus University Rotterdam
  • Construction and Real Estate (US): Interactive Brokers
  • Practice Test for CompTIA Data+ Certification: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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