Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, JSON, Data Processing, Data Warehousing, Distributed Computing, Data Analysis, Scalability, Case Studies, Economics, Policy, and Social Studies, Analytics, Data Pipelines, Extract, Transform, Load, Query Languages, Social Media, Data Cleansing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: AWS Kinesis, Amazon Web Services, Real Time Data, Apache Spark, Extract, Transform, Load, Data Processing, Dashboard, Full-Stack Web Development, Mobile Development Tools, Event-Driven Programming, Business Intelligence, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Python Programming, Scikit Learn (Machine Learning Library), Data Science, Data Processing, Unstructured Data, Algorithms
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning
Beginner · Specialization · 3 - 6 Months
University of Maryland, College Park
Skills you'll gain: Online Advertising, Marketing Analytics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Online Advertising, Marketing Design, Content Creation, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months
University of Washington
Skills you'll gain: Unsupervised Learning, Supervised Learning, Predictive Analytics, Statistical Modeling, R Programming, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Probability & Statistics, Network Analysis, Big Data, Sampling (Statistics), Random Forest Algorithm
Mixed · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Case Studies, Market Research, Marketing Planning, Market Analysis, Strategic Marketing, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Plan Execution, Marketing Strategy and Techniques, Target Market, Product Marketing, Marketing Communications, Hotels and Accommodations, Return On Investment
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Digital Marketing, Social Media Campaigns, Performance Analysis, Content Creation, Digital Advertising, Marketing, Marketing Strategies, Customer Engagement, Instagram, Performance Metric, TikTok, Brand Management, Facebook, Trend Analysis, LinkedIn, Business Metrics, Crisis Management
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, Data Visualization, Interactive Data Visualization, Design Thinking, Applied Machine Learning, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Scikit Learn (Machine Learning Library), Application Deployment, Data Validation, Verification And Validation, Machine Learning, Python Programming
Intermediate · Specialization · 3 - 6 Months