• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Creating Tasks and Goals for a Project in ClickUp

    Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cible démographie spécifique de l’utilisateur dans campagne de suivi

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Campaign Management, Drive Engagement, Customer Engagement, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Analysis, Dashboard, Data Collection, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Deception As a Defense

    Skills you'll gain: Threat Modeling, Threat Management, Cyber Threat Intelligence, Vulnerability Management, Cybersecurity, Cyber Security Strategy, Threat Detection, Vulnerability Assessments, Intrusion Detection and Prevention, Network Security, Cyber Attacks, Hardening, Patch Management, Continuous Monitoring, Configuration Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    UX: Research Process

    Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Introduction to Sales

    Skills you'll gain: Sales, Closing (Sales), Selling Techniques, Sales Presentation, Sales Strategy, Sales Process, Consultative Selling, Overcoming Objections, Prospecting and Qualification, Influencing, Value Propositions, Customer Analysis, Business-To-Consumer, Customer Relationship Building, Active Listening

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Align Design Teams with SCAMPER Brainstorming in Miro

    Skills you'll gain: Miro AI, Brainstorming, UI/UX Strategy, Ideation, User Experience Design, User Interface and User Experience (UI/UX) Design, Design and Product, Design Thinking, Innovation, Conceptual Design, Collaborative Software, User Interface (UI) Design, Product Improvement, Team Oriented, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    L

    LearnQuest

    Mastering Digital Prospecting Foundations

    Skills you'll gain: Sales Prospecting, Lead Generation, Cross-Channel Marketing, Sales Development, Global Marketing, Communication Strategies, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, AI Personalization, Personalized Service, Customer Relationship Management (CRM) Software, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Introduction to Machine Learning: Art of the Possible

    Skills you'll gain: Strategic Leadership, Strategic Decision-Making, Business Transformation, Business Strategy, Data-Driven Decision-Making, AI Enablement, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Technology Roadmaps

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Workforce Management

    Skills you'll gain: Workforce Management, Workforce Planning, Human Resource Strategy, Human Resources Management and Planning, Human Resources, HR Tech, Organizational Strategy, Data-Driven Decision-Making, Agile Methodology, Analysis, Continuous Improvement Process

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    New York University

    MOST from a Conceptual Perspective

    Skills you'll gain: Research Design, Experimentation, Clinical Trials, Clinical Research Ethics, Scientific Methods, Program Evaluation, Statistical Methods, Sample Size Determination, Public Health and Disease Prevention, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Graphic Design Theory - Web & Digital Design

    Skills you'll gain: Responsive Web Design, User Interface and User Experience (UI/UX) Design, Digital Design, Web Design, Motion Graphics, Adobe XD, No-Code Development, Animations, Layout Design, Prototyping, Graphic Design, Augmented and Virtual Reality (AR/VR), Style Guides

    Beginner · Course · 1 - 3 Months

1…314315316…365

In summary, here are 10 of our most popular marketing strategy courses

  • Creating Tasks and Goals for a Project in ClickUp: Coursera
  • Cible démographie spécifique de l’utilisateur dans campagne de suivi: Coursera
  • GenAI for Customer Analytics and Insights with JUNE: Coursera
  • Deception As a Defense: Starweaver
  • UX: Research Process: Packt
  • Introduction to Sales: Packt
  • Align Design Teams with SCAMPER Brainstorming in Miro: Coursera
  • Mastering Digital Prospecting Foundations: LearnQuest
  • Introduction to Machine Learning: Art of the Possible: Amazon Web Services
  • Introdução ao Workforce Management: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok