• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Creating Permanent Tables and Access-Controlled Views in BigQuery

    Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Pipelines, Sales Process, Sales Management, Generative AI, AI Enablement, OpenAI, ChatGPT, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Microsoft 365 Copilot: Harness AI across your Microsoft Apps

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, AI Enablement, Microsoft Excel, Artificial Intelligence, Technical Communication, Generative AI, Microsoft Word, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer une présentation d’entreprise sur Microsoft Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Business Communication, Team Oriented, Business Process

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: ChatGPT, AI Enablement, Market Research, Financial Forecasting, AI Personalization, Business Solutions, LLM Application, Generative AI, Strategic Decision-Making, Supply Chain Management, Innovation, Forecasting, Customer Support, Artificial Intelligence

    3.8
    Rating, 3.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Building a Real-World Data Science Solution

    Skills you'll gain: AWS SageMaker, Exploratory Data Analysis, Feature Engineering, Dashboard, Interactive Data Visualization, Data Presentation, Model Evaluation, Data Visualization, Data Pipelines, Project Documentation, Solution Delivery, Amazon Web Services, Data Analysis, Data Integration, Technical Documentation, Business Intelligence, Cloud Infrastructure, Technical Communication, Automation, Project Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Data Visualization, Generative AI, Risk Management, ChatGPT, Data Synthesis, Compliance Management, Unsupervised Learning, AI Workflows, Data Pipelines, Automation, Predictive Analytics, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Deep Learning with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Transfer Learning, Tensorflow, Artificial Neural Networks, Embeddings, Keras (Neural Network Library), Deep Learning, Time Series Analysis and Forecasting, Image Analysis, Classification Algorithms, Convolutional Neural Networks, Natural Language Processing, Computer Vision, Forecasting, Supervised Learning, Machine Learning Algorithms, Machine Learning, Predictive Analytics, Model Evaluation, Predictive Modeling

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Multi-Event Facility Enterprises & Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Business Analysis, Safety and Security, Business Strategy, Budgeting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Intro to Artificial Intelligence on Microsoft Azure

    Skills you'll gain: Responsible AI, Anomaly Detection, Computer Vision, Microsoft Azure, Data Ethics, Artificial Intelligence, Natural Language Processing, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Azure Synapse Analytics, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Social Determinants of Health

    Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Community Health, Social Impact, Data Analysis, R Programming, Data Visualization, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    AI Integration in Healthcare

    Skills you'll gain: Machine Learning Algorithms, Machine Learning Methods, Machine Learning, Model Evaluation, Applied Machine Learning, AI Personalization, Artificial Intelligence, Data Modeling, Supervised Learning, Predictive Modeling, Classification Algorithms, Health Informatics, Diagnostic Tests, Decision Support Systems, Unsupervised Learning, Reinforcement Learning, Data Mining, Regression Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

1…298299300…386

In summary, here are 10 of our most popular marketing analytics courses

  • Creating Permanent Tables and Access-Controlled Views in BigQuery: Google Cloud
  • GenAI for Lead Scoring and Identification: Coursera
  • Microsoft 365 Copilot: Harness AI across your Microsoft Apps: Knowledge Accelerators
  • Créer une présentation d’entreprise sur Microsoft Powerpoint: Coursera
  • What are GPTs and How can they work for my business?: Coursera
  • Building a Real-World Data Science Solution : Coursera
  • GenAI for Fraud Analysts: Improving Detection Efficiency: Coursera
  • Deep Learning with TensorFlow: Packt
  • Multi-Event Facility Enterprises & Management: The State University of New York
  • Intro to Artificial Intelligence on Microsoft Azure: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok