Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Pennsylvania
Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics
Beginner · Course · 1 - 4 Weeks

Case Western Reserve University
Skills you'll gain: Nutrition and Diet, Meal Planning And Preparation, Goal Setting, Self-Discipline, Stress Management, Smart Goals, Behavior Management, Exercise Science, Self-Awareness, Mindfulness
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Hospitality, Climate Change Adaptation, Market Dynamics, Digital Transformation, Hotels and Accommodations, Sustainable Development, Travel Arrangements, Food Services, Economic Development, Socioeconomics, Environmental Resource Management, Cultural Diversity, Culture, Consumer Behaviour, Supply And Demand
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Research, Empowerment, Research Methodologies, Optimism, Positive Behavior Support, Personal Development, Science and Research, Research Design, Mental Health Diseases and Disorders, Psychology, Self-Awareness, Program Evaluation, Creativity, Curiosity
Mixed · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Stress Management, Mindfulness, Parent Communication, Time Management, Emotional Intelligence, Productivity, Personal Development, Self-Awareness, Child Development, Positive Behavior Support, Resilience, Family Support, Health Technology
Beginner · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Lending and Underwriting, Financial Services, Risk Analysis, Investments, Fundraising and Crowdsourcing, Financial Market, Asset Management, Case Studies, Wealth Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Consumer Behaviour, Promotional Strategies, Value Propositions, Market Analysis, Revenue Management, Brand Management, Writing
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Customer Analysis, Production Process, Sustainable Design, Product Testing, Manufacturing Processes, Product Quality (QA/QC), Consumer Behaviour, Market Research, Innovation, Chemistry, Regulatory Compliance, Market Trend
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Alberta
Skills you'll gain: Reinforcement Learning, Sampling (Statistics), Machine Learning Algorithms, Simulations, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Algorithms, Probability Distribution
Intermediate · Course · 1 - 3 Months