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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions

    4.6
    Rating, 4.6 out of 5 stars
    ·
    700 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Build Wireframes and Low-Fidelity Prototypes

    Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience), User Flows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

    Skills you'll gain: Tensorflow, Deep Learning, Performance Tuning, Machine Learning Methods, Data Preprocessing, Artificial Neural Networks, Model Evaluation, Verification And Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    64K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Linux Commands, Data Pipelines, SQL, IBM Cognos Analytics, Apache Kafka, Apache Airflow, Bash (Scripting Language), Extract, Transform, Load, Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Wrangling, Big Data, Data Analysis, Data Cleansing, Apache Hadoop, Statistical Analysis, Data Visualization, Apache Hive, Data Mart, Data Warehousing, Apache Spark, Data Science, Data Lakes, Extract, Transform, Load, Data Visualization Software, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Dashboard, Data Storytelling, Data Visualization, Database Design, Presentations, Descriptive Statistics, Extract, Transform, Load, IBM DB2, Business Intelligence, Data Visualization Software, Tableau Software, Relational Databases, Star Schema, IBM Cognos Analytics, Interactive Data Visualization, Microsoft SQL Servers, Regression Analysis, MySQL, Forecasting, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: AI Personalization, MarTech, Online Advertising, Web Analytics and SEO, Data Architecture, Search Engine Optimization, Marketing Automation, Marketing Channel, Content Strategy, Performance Analysis, Consumer Behaviour, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Marketing Planning, Digital Transformation, Customer Insights, Emerging Technologies, Experimentation, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    6K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Supervised Machine Learning: Regression and Classification

    Skills you'll gain: Supervised Learning, Jupyter, Scikit Learn (Machine Learning Library), Machine Learning, NumPy, Predictive Modeling, Classification Algorithms, Feature Engineering, Artificial Intelligence, Model Evaluation, Data Preprocessing, Python Programming, Logistic Regression, Regression Analysis, Unsupervised Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park
  • Introduction to Marketing: University of Pennsylvania
  • Build Wireframes and Low-Fidelity Prototypes: Google
  • Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization: DeepLearning.AI
  • BI Foundations with SQL, ETL and Data Warehousing: IBM
  • Introduction to Data Analytics: IBM
  • Customer Analytics: University of Pennsylvania
  • IBM Business Intelligence (BI) Analyst: IBM
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Google Ads for Beginners: Coursera

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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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