Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Kennesaw State University
Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Mining, Data Pipelines, Big Data, Analytical Skills, Data Analysis, Data Preprocessing, Applied Machine Learning, Ideation, Exploratory Data Analysis, Model Evaluation, Technical Writing, Technical Communication
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Data Visualization, Data Manipulation, Data Cleansing, Matplotlib, Text Mining, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, Design Strategies, UI/UX Research, User Experience, User Centered Design, Mockups, Visual Design, Graphic and Visual Design Software, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Advertising, Instagram, Marketing Materials, Content Creation, Social Media Content, Facebook, Social Media Marketing, Design, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional de Colombia
Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Taxonomy, Competitive Intelligence, Market Research, Law, Regulation, and Compliance, Data Analysis, Innovation, Databases
Beginner · Course · 1 - 3 Months
University of Pittsburgh
Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Problem Solving, Innovation, Healthcare 5.0, Entrepreneurship, Value Propositions, Presentations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: HubSpot CRM, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Sales Pipelines, Sales Process, Customer Acquisition Management, Customer Communications Management, Lead Generation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis
Advanced · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Analytics, Query Languages, Data Analysis, Data Mining, Data Manipulation, SQL, Data Management
Beginner · Project · Less Than 2 Hours