• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    193 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: 5 steps for hybrid management of projects

    Skills you'll gain: Agile Methodology, Agile Project Management, Project Implementation, Prioritization, Project Coordination, Stakeholder Analysis, Project Planning, Kanban Principles, Simulation and Simulation Software, Case Studies, Project Management, Team Oriented, Stakeholder Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Emory University

    Health in Complex Humanitarian Emergencies

    Skills you'll gain: Public Health, Epidemiology, Community Health, Nutrition and Diet, Emergency Response, Sanitation, Health Promotion, Social and Human Services, Water Resources, Infectious Diseases, Health Administration, Mental Health, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    372 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    Essentials for English Speeches and Presentations 英语演讲与演示

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Interviewing Skills, Public Speaking, English Language, Non-Verbal Communication, Presentations, Communication, Cultural Diversity, Intercultural Competence, Language Learning, Learning Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    159 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Strategic Leadership: Impact, Change, and Decision-Making

    Skills you'll gain: Decision Making, Creativity, Talent Management, Communication, Innovation, Strategic Decision-Making, Personal Development, Curiosity, People Development, Professional Networking, Collaboration, Leadership Development, Productivity, Time Management, Self-Awareness, Strategic Leadership, Business Leadership, Leadership, Emotional Intelligence, Organizational Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    664 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    A Guide to Healthcare Innovation: Principles and Practice

    Skills you'll gain: Innovation, Product Development, Design Thinking, New Product Development, Health Systems, Commercialization, Ideation, Health Technology, Social Studies, Economics, Policy, and Social Studies, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    214 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Workplace Culture for Everyone

    Skills you'll gain: Empathy, Team Leadership, Compassion, Influencing, Emotional Intelligence, Team Building, Leadership, Initiative and Leadership, Social Skills, digital literacy, Self-Awareness, Media and Communications, Digital Communications, Interpersonal Communications, Decision Making, Empathy & Emotional Intelligence, Independent Thinking, Open Mindset, Conflict Management, Accountability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    124 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Gathering and Developing the News

    Skills you'll gain: Interviewing Skills, Journalism, Research, Investigation, Ethical Standards And Conduct, Data Collection, Rapport Building, Diversity Awareness, Cultural Diversity, Social Network Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    510 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Accomplishment STAR Techniques for Job Interviews

    Skills you'll gain: Interviewing Skills, Storytelling, Problem Solving, Professional Development, Initiative and Leadership, Concision, Verbal Communication Skills, Teamwork, Job Analysis, Communication, Business Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    428 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    Structuring Values in Modern China

    Skills you'll gain: Culture, Social Studies, Cultural Diversity, World History, Ancient History, Sociology, Social Sciences, Research, Science and Research, Political Sciences, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Fundamentals of Population Health Management

    Skills you'll gain: Health Disparities, Health Systems, Health Promotion, Value-Based Care, Public Health, Health Care, Health Policy, Social Determinants Of Health, Community Health, Preventative Care, Epidemiology, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 3 Months

1…260261262…495

In summary, here are 10 of our most popular social media marketing courses

  • Business English: Capstone Project: University of Washington
  • Design a Client Welcome Kit using Canva: Coursera
  • PM4R Agile: 5 steps for hybrid management of projects: Banco Interamericano de Desarrollo
  • Health in Complex Humanitarian Emergencies: Emory University
  • Essentials for English Speeches and Presentations 英语演讲与演示: Peking University
  • Strategic Leadership: Impact, Change, and Decision-Making: Dartmouth College
  • A Guide to Healthcare Innovation: Principles and Practice : Imperial College London
  • Workplace Culture for Everyone: Arizona State University
  • Gathering and Developing the News: Michigan State University
  • Accomplishment STAR Techniques for Job Interviews: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok