Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Responsible AI, Generative AI, Risk Management, HR Tech, AI Enablement, Artificial Intelligence, Agentic systems, Human Resources, People Analytics, Human Resource Strategy, Digital Transformation, Business Analysis
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Predictive Modeling, Predictive Analytics, Machine Learning Algorithms, Machine Learning, Algorithms, Responsible AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Business Ethics, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Universiteit Leiden
Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Public Health, Health Care, Research Methodologies, Risk Analysis
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Scientific Visualization, NumPy, Data Visualization, Debugging, Matplotlib, Numerical Analysis, Engineering Calculations, Integrated Development Environments, Computational Thinking, Engineering Analysis, Programming Principles, Jupyter, Data Analysis, Computer Programming
Beginner · Course · 1 - 4 Weeks

University of California, Santa Cruz
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Bayesian Statistics, Statistical Modeling, R (Software), Statistical Inference, Regression Analysis, Data Analysis, Mathematical Modeling, Probability Distribution
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Usability Testing, Science and Research, Data Collection, Nutrition and Diet, Surveys, Scientific Methods, Research, Psychology, Acceptance Testing, Analytical Testing, Biology, Product Development, Analytical Skills, Medical Science and Research, Physiology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Operations, Responsible AI, Sales Process, Sales Enablement, Generative AI Agents, Sales Management, Sales Strategy, Sales, Data Ethics, Forecasting, Prompt Engineering, Customer Relationship Management, Data-Driven Decision-Making, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Network Analysis, R Programming, Statistical Analysis, Regression Analysis, Statistical Modeling, Bayesian Network, Statistical Hypothesis Testing, Statistical Programming, Data Analysis, R (Software), Probability, Probability Distribution, Applied Machine Learning, Probability & Statistics, Statistical Methods, Social Network Analysis, Applied Mathematics, Simulations, Data Science, Markov Model
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Generative AI Agents, Compensation and Benefits, Benefits Administration, Human Resources Information System (HRIS), Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, Workforce Management, AI Personalization, Benefits Enrollment Processes, Automation
Intermediate · Course · 1 - 4 Weeks