Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Business Analytics, Business Intelligence, Analytics, Data Literacy, Decision Making, Forecasting, Data Science, Operational Analysis, Data Analysis, Market Intelligence, Predictive Analytics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Icahn School of Medicine at Mount Sinai
Skills you'll gain: Bioinformatics, Interactive Data Visualization, Supervised Learning, Machine Learning, Big Data, Data Integration, Unsupervised Learning, Data Processing, Data Analysis, Metadata Management, Application Programming Interface (API), Restful API
Intermediate · Course · 3 - 6 Months

Whizlabs
Skills you'll gain: Microsoft Azure, Virtual Networking, Cloud Services, System Monitoring, Network Monitoring, Application Performance Management, Cloud Management, Cloud Infrastructure, Virtual Machines, Disaster Recovery, Containerization, Data Storage
Intermediate · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Predictive Modeling, Clinical Data Management, Intensive Care Unit, Risk Modeling, Clinical Practices, Patient Evaluation, Decision Support Systems, Applied Machine Learning, Health Informatics, Model Evaluation, Qualitative Research, Data Analysis, Model Deployment
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: NumPy, Debugging, Pandas (Python Package), Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Data Preprocessing, Data-oriented programming, Program Development, Numerical Analysis, Critical Thinking
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Database Management, Acceptance Testing, Web Applications, Microservices, Software Architecture, Software Engineering, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Distributed Computing, Prototyping, Requirements Elicitation, Test Automation, Agile Product Development, Big Data, Data Analysis
Build toward a degree
Advanced · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Analytics, Looker (Software), Data Analysis, Responsible AI, Data Management, Pivot Tables And Charts, Data Visualization Software, Information Privacy, Strategic Decision-Making, Informed Consent
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AWS Kinesis, AWS SageMaker, Amazon CloudWatch, Serverless Computing, Containerization, Amazon Web Services, Data Migration, Amazon DynamoDB, Amazon S3, AWS CloudFormation, Amazon Redshift, Infrastructure as Code (IaC), CI/CD, SQL, Extract, Transform, Load, Real Time Data, Devops Tools, Cloud Security, AWS Identity and Access Management (IAM), Data Processing
Beginner · Specialization · 1 - 3 Months