Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Corporate Finance Institute
Skills you'll gain: Model Evaluation, Feature Engineering, Data Science, Data Analysis, Business Analytics, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis, Data Modeling, Statistical Analysis, Business Intelligence, Data Storytelling, Machine Learning, Exploratory Data Analysis, Data Preprocessing, Classification Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Generative AI, Data Ethics, Data Analysis, Google Cloud Platform, Analytical Skills, Professional Development, Data Presentation, Problem Solving, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Survey Creation, User Feedback, Customer experience improvement, Customer Insights, User Accounts, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Sheets, Exploratory Data Analysis, Statistical Analysis, Data Analysis, Data Presentation, Spreadsheet Software, Data Visualization, Graphing, Statistics, Data Science, Data Manipulation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Predictive Analytics, Regression Analysis, Time Series Analysis and Forecasting, Data Visualization, Statistical Analysis, Plot (Graphics), Data-Driven Decision-Making, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Zoho Corporation
Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales, General Sales Practices, Upselling, Cross Selling, Prioritization, Sales Pipelines, Sales Presentation, Customer Relationship Building, Sales Strategy, Sales Training, Verbal Communication Skills, Business Software, Problem Solving, Critical Thinking
Beginner · Professional Certificate · 3 - 6 Months

Illinois Tech
Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Strategic Thinking, Cost Reduction, Organizational Strategy, Product Strategy, Market Analysis, Value Propositions, Strategic Decision-Making, Cost Benefit Analysis, Cost Accounting, Market Opportunities, Business Analysis, Analysis, Operations Management, Resource Management, Case Studies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Analysis, Storytelling, Technology Strategies, Teamwork, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Investments, Policy Analysis, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Graphic Design, Design, Marketing Design, Creative Design, Typography, Design Elements And Principles, Marketing Materials
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour
Beginner · Course · 1 - 3 Months