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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Energy Modeling: Predicting & Optimizing Consumption

    Skills you'll gain: Energy and Utilities, Mathematical Modeling, Statistical Modeling, Predictive Analytics, Gemini, Data-Driven Decision-Making, Forecasting, Electric Power Systems, Analytics, Data Analysis, 3D Modeling, AI Enablement, Simulation and Simulation Software, Real Time Data, Simulations, Sustainable Technologies, Time Series Analysis and Forecasting, HVAC, Data Visualization, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Market Analysis, Brainstorming, Prototyping

    3.8
    Rating, 3.8 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Law, Regulation, and Compliance, Artificial Intelligence, Legal Writing, Data-Driven Decision-Making, Forecasting, Automation, Client Services

    4.5
    Rating, 4.5 out of 5 stars
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    24 reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    Alteryx for Beginners

    Skills you'll gain: Alteryx, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Preprocessing, Data Integration, Data Transformation, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software, Excel Formulas

    4.3
    Rating, 4.3 out of 5 stars
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    26 reviews

    Beginner · Course · 3 - 6 Months

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    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Market Dynamics, Marketing Channel, Hospitality, Strategic Marketing, Customer Retention, Cost Management, Hotel Operations, Data-Driven Decision-Making, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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    University of Maryland, College Park

    Making Evidence-Based Strategic Decisions

    Skills you'll gain: Data-Driven Decision-Making, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Business Intelligence, Microsoft Power Platform, Data Quality, AI Enablement, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala Capstone

    Skills you'll gain: Scala Programming, User Interface (UI), Data Processing, Heat Maps, Interactive Data Visualization, Real Time Data, Big Data, Visualization (Computer Graphics), Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    547 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, Decision Support Systems, AI Product Strategy, Expense Management, Responsible AI, Data Ethics, AI Enablement, Insurance Policies, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Financial Services, Personalized Service, Business Process Automation, Automation, Risk Management, Analytics

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
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    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    SkillUp

    Practice Exam for AIPMM Certified Product Manager (CPM)

    Skills you'll gain: Test Planning, Registration, Product Management, Product Lifecycle Management, Product Development, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    55 reviews

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    Tidymodels in R: Building tidy machine learning models

    Skills you'll gain: Tidyverse (R Package), Model Evaluation, Data Visualization, Clinical Data Management, Data Preprocessing, Data Manipulation, Predictive Modeling, R Programming, Predictive Analytics, Data Pipelines, Feature Engineering, Applied Machine Learning, Machine Learning, Random Forest Algorithm, Performance Tuning, Logistic Regression

    Intermediate · Guided Project · Less Than 2 Hours

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    Starweaver

    Matlab and Simulink Basics

    Skills you'll gain: Matlab, Scientific Visualization, Data Visualization, Simulation and Simulation Software, Data Visualization Software, Mathematical Modeling, Data Analysis, Engineering Analysis, Mathematical Software, Programming Principles, Data Structures, Computer Programming, Debugging

    4.1
    Rating, 4.1 out of 5 stars
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    52 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Energy Modeling: Predicting & Optimizing Consumption: Coursera
  • GenAI for Product Managers: Coursera
  • Introduction to Generative AI in Legal: Coursera
  • Alteryx for Beginners: Packt
  • Hospitality Pricing Strategies and Distribution Channels : Dubai College of Tourism
  • Making Evidence-Based Strategic Decisions: University of Maryland, College Park
  • Functional Programming in Scala Capstone: École Polytechnique Fédérale de Lausanne
  • GenAI in Insurance: Automating Claims & Risk Mitigation: Coursera
  • Analyzing Macro-Environmental Factors Using Creately: Coursera
  • Practice Exam for AIPMM Certified Product Manager (CPM): SkillUp

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Analytics (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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