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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming: Build a Recommendation System

    Skills you'll gain: Software Design, Java, Java Programming, AI Personalization, Data Processing, Data Analysis, Data Structures, Algorithms, Hypertext Markup Language (HTML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    656 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Global Marketing, Export Control, International Finance, Mergers & Acquisitions, Risk Management, Business Development, Market Analysis, Franchising, Target Market, Cultural Sensitivity, Business Strategy, Intellectual Property

    4.8
    Rating, 4.8 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Data Preprocessing, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Classification Algorithms, Applied Machine Learning, Text Mining, Time Series Analysis and Forecasting, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Data Manipulation

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pohang University of Science and Technology(POSTECH)

    Programming with Cloud IoT Platforms

    Skills you'll gain: Internet Of Things, Cloud Platforms, IBM Cloud, Application Development, Cloud Computing, Google Cloud Platform, Microsoft Azure, Amazon Web Services, Emerging Technologies, Network Protocols, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Computational Social Science Methods

    Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    SQL Joins

    Skills you'll gain: MySQL, SQL, Relational Databases, Data Analysis, Computer Programming, Computer Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    180 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Research Design, Statistical Methods, Data Science, Data Analysis, Statistical Analysis, Data Modeling, Predictive Modeling, Mathematical Modeling, Probability & Statistics, Quantitative Research, Machine Learning, Model Evaluation, Logistic Regression, Feature Engineering

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Optimizing Your Website's Keywords & Pages using Ubersuggest

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis, Web Content

    4.4
    Rating, 4.4 out of 5 stars
    ·
    88 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    IoT Systems and Industrial Applications with Design Thinking

    Skills you'll gain: User Research, Internet Of Things, Usability Testing, Prototyping, Design Thinking, Ideation, Automation, Advanced Analytics, User Experience Design, Big Data, User Centered Design, IT Security Architecture, Interaction Design, Data-Driven Decision-Making, Human Centered Design, Data Management, Robotics, Control Systems, Hardware Architecture, Manufacturing Processes

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology in K-12 Education

    Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Student Engagement, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Technical Communication, Diversity Awareness, K-12 pedagogy, Information Privacy, Emerging Technologies, Computer Networking, Digital Transformation, Diversity Equity and Inclusion Initiatives, Computer Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Java Programming: Build a Recommendation System: Duke University
  • International Business Entry Strategies : University of Colorado Boulder
  • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
  • Programming with Cloud IoT Platforms: Pohang University of Science and Technology(POSTECH)
  • Computational Social Science Methods: University of California, Davis
  • Practical Neuromarketing Research: Johns Hopkins University
  • SQL Joins : Coursera
  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera
  • IoT Systems and Industrial Applications with Design Thinking: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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