Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Database Administration, Database Application, Data Access, Data Science, Data Analysis, Data Manipulation, Data Modeling, Data Integrity
Build toward a degree
Beginner · Course · 1 - 3 Months
University of Minnesota
Skills you'll gain: Taxonomy, AI Personalization, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Data Collection, Statistics, Algorithms, Computer Programming, Java
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions
Mixed · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence
Intermediate · Course · 1 - 3 Months

Technion - Israel Institute of Technology
Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Business Strategy
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, AI Enablement, Research Methodologies, Social Sciences, Applied Machine Learning, Responsible AI, Analytics, Machine Learning, Data Mining, Ethical Standards And Conduct, Algorithms
Beginner · Course · 1 - 4 Weeks

Universidad de Chile
Skills you'll gain: Cost Accounting, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Financial Reporting, Operating Expense, Inventory Accounting, Material Handling, Labor Compliance, Business Administration
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Software-Defined Networking, Market Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Amazon Web Services, Web Applications, Amazon Elastic Compute Cloud, Information Technology, Cloud Computing, Public Cloud, IT Infrastructure, Amazon S3, General Networking, Network Security, Web Servers, Operating Systems, Servers, Data Centers, Hypertext Markup Language (HTML), Computer Hardware, Javascript, Data Analysis, Project Management
Beginner · Course · 1 - 4 Weeks

Imperial College London
Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, R (Software), Data Analysis, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution, Data Import/Export
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Governance, Network Infrastructure, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology
Mixed · Course · 1 - 3 Months