• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Number Sense for Primary Education with PhET Simulations

    Skills you'll gain: Teaching, Interactive Learning, Pedagogy, Lesson Planning, Mathematics Education, Education Software and Technology, Simulations, Arithmetic, Cultural Responsiveness

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Guidance processes in Vocational Education and Training

    Skills you'll gain: Student Support and Services, Academic Advising, Education and Training, Training Programs, Student Engagement, Adult Education, Higher Education, Mentorship, Lifelong Learning, Curriculum Development

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Aprende a administrar contenido en Facebook Creator Studio

    Skills you'll gain: Social Media Management, Social Media Content, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to get more followers by creating a video tweet

    Skills you'll gain: Video Production, Social Media Content, Social Media Marketing, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Kreiere animierte Posts für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Animations, Graphic Design, Collaborative Software, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Multimedia, User Accounts

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Leadership in Transitions: Competences in Just Transitions

    Skills you'll gain: Empathy, Collaboration, Organizational Leadership, Initiative and Leadership, Sustainable Systems, Governance, Corporate Sustainability

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Trabajando en la preparación para el cambio educativo

    Skills you'll gain: Education and Training, Leadership, Initiative and Leadership, Adaptability, Professional Development, Collaboration, Community Development, Sustainable Systems

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a Facebook Audience Insights

    Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Aprendizagem Ativa STEM com Simulações Interativas PhET

    Skills you'll gain: Mathematics Education, Education Software and Technology, Simulations, Pedagogy, Digital pedagogy, Design Reviews, Lesson Planning, Simulation and Simulation Software, Survey Creation, Interactive Design, Web Content Accessibility Guidelines, Design Thinking, Science and Research, User Feedback, Chemistry, Research, Experimentation, Physics, Technical Support, Biology

    Beginner · Specialization · 3 - 6 Months

1…131132133…441

In summary, here are 10 of our most popular social media marketing courses

  • Number Sense for Primary Education with PhET Simulations: University of Colorado Boulder
  • Guidance processes in Vocational Education and Training: Universitat Autònoma de Barcelona
  • Aprende a administrar contenido en Facebook Creator Studio: Coursera
  • How to get more followers by creating a video tweet: Coursera
  • Kreiere animierte Posts für soziale Medien mit Canva: Coursera
  • The Nuts and Bolts of Public Relations: University of Colorado Boulder
  • Leadership in Transitions: Competences in Just Transitions: Erasmus University Rotterdam
  • Audience Demographics with Facebook Audience Insights : Coursera
  • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
  • Trabajando en la preparación para el cambio educativo: Universidad de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok