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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Minnesota State University, Mankato

    Core Human Resources Functions and Strategic Impact

    Skills you'll gain: Human Capital, People Analytics, Performance Metric, Labor Compliance, People Development, Talent Acquisition, Recruitment Strategies, Employee Engagement, Business Ethics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    G

    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Probability, Jupyter, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
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    878 reviews

    Advanced · Course · 1 - 3 Months

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    Coursera

    Transform JSON & Fix Time Data

    Skills you'll gain: Data Preprocessing, Data Wrangling, Data Cleansing, Data Transformation, Data Manipulation, JSON, Pandas (Python Package), Data Quality, Extract, Transform, Load, Data Mapping, Scripting, Data Validation, Data Maintenance, Data Pipelines, Time Series Analysis and Forecasting, Data Integrity, Anomaly Detection, Reconciliation

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Google Colab for Data Science & AI using Python

    Skills you'll gain: Plotly, Object Oriented Programming (OOP), Matplotlib, Pandas (Python Package), Data Visualization, Interactive Data Visualization, Seaborn, Data Analysis, NumPy, Data Visualization Software, Data Structures, Restful API, Python Programming, Application Programming Interface (API), Scatter Plots, Data Manipulation, Programming Principles, Computer Programming, Data Transformation, Program Development

    Intermediate · Specialization · 1 - 3 Months

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    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Billing & Accelerate Collections

    Skills you'll gain: Billing, Invoicing, Payment Processing and Collection, Accounts Receivable, Financial Data, Business Metrics, Cash Management, Accounting, Prioritization, Cash Flows, Compliance Management, Data Validation

    Beginner · Course · 1 - 4 Weeks

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    U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    614 reviews

    Beginner · Course · 1 - 3 Months

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    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, Persona (User Experience), Responsive Web Design, Human Centered Design, Design, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
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    5K reviews

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Microsoft Excel: Data Analysis with Power Pivot

    Skills you'll gain: Key Performance Indicators (KPIs), Microsoft Excel, Data Integration, Performance Measurement, Pivot Tables And Charts, Data Visualization Software, Spreadsheet Software, Cloud-Based Integration, Time Series Analysis and Forecasting, Data Analysis, Microsoft Power Platform, Data Modeling, Business Intelligence, Data Manipulation, Microsoft 365, Microsoft Office, Productivity Software

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Analyze and Transform Data with Spreadsheets

    Skills you'll gain: Data Transformation, Data Manipulation, Spreadsheet Software, Business Reporting, Financial Analysis, Financial Data, Data Cleansing, Excel Formulas, Microsoft Excel, Data-Driven Decision-Making, Budget Management, Trend Analysis, Data Analysis, Financial Reporting, Pivot Tables And Charts, Variance Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Google Ads for Campaign Setup and Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Data-Driven Decision-Making, Campaign Management, Digital Advertising, Performance Analysis, Search Engine Marketing, Keyword Research, Marketing Planning, Account Management, Copywriting, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Pivot Sales Data

    Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Core Human Resources Functions and Strategic Impact: Minnesota State University, Mankato
  • The Power of Statistics: Google
  • Transform JSON & Fix Time Data: Coursera
  • Google Colab for Data Science & AI using Python: Packt
  • Strategic Brand Management: Storytelling & Positioning: Board Infinity
  • Billing & Accelerate Collections: Coursera
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Microsoft Excel: Data Analysis with Power Pivot: Logical Operations
  • Analyze and Transform Data with Spreadsheets: Coursera

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Modeling (9)
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Brand Management (7)

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